Brand Tone

Encouraging, Relatable, and Professional

Brand Values

• •Generous Education
• •Service and Relationships
• •Community over Competition
• •Faith and Family
• •Financial Prudence

Best Practices

• •Lead with Service: Frame all copy, especially sales copy, around how it helps and serves the customer. Instead of "Buy our course," use "Get the step-by-step plan to achieve your dream." This aligns with their core value of service.
• •Share the "Why" Behind the "What": Don't just announce a new product or blog post. Tell the story behind it. Share a personal struggle or a lesson learned that led to its creation. This reinforces the brand's relatability and authenticity.
• •Use "You" More Than "We": While their story is central, the focus of the copy should always be on the student or client. Address their pain points, their dreams, and their potential transformation directly.
• •Maintain a Hopeful and Encouraging Outlook: Even when discussing challenges or mistakes, the underlying message should be one of hope and empowerment. Assure the reader that challenges can be overcome with the right tools and mindset.
• •Keep it Simple and Actionable: Break down complex ideas into easy-to-understand steps, just as they would in a classroom. Every piece of content should have a clear takeaway or a simple action the reader can take to improve their skills or business.

Social Perception

Trusted Mentors and Life-Changing Educators

Copy Examples

• •Remember when you first picked up a camera? The dream was so clear: capture beautiful moments, build something you love. But then... the self-doubt crept in. We've been there. We went from being elementary school teachers with a passion to building a six-figure photography business from scratch. It wasn't magic, it was a roadmap. And we want to give it to you. Our new Business Course is open for enrollment. Let's trade overwhelm for a clear plan. Link in bio to start your transformation.
• •Tired of your photos not looking the way you imagine them in your head? You have the passion, you just need the skills to bring your vision to life. In our FREE 1-hour webclass, we're breaking down the 3 simple secrets to getting crisp, clean, and vibrant photos in any light. No fancy gear required! Stop guessing and start creating images you're proud of. Click to save your spot!
• •Hey [Name], we know the entrepreneurial journey can feel lonely sometimes. The big wins, the little frustrations... we get it. We wanted to share a lesson we learned the hard way: your unique voice is your greatest asset. Don't get caught up in what everyone else is doing. Today, we're sharing on the blog 3 ways to build a brand that is authentically YOU and attracts the clients of your dreams. You've got this.
• •Say goodbye to awkward poses forever! Imagine confidently guiding your clients into natural, joyful moments they'll cherish. Our Complete Posing Course gives you the exact words and system to make every session effortless and fun. Elevate your portfolio and become the photographer everyone recommends. Get Instant Access today.
• •From Hobby to Thriving Business! We believe success isn't for a chosen few, but for those who choose it. We're Amy & Jordan, and we help photographers like you build profitable businesses that change lives. Tap to discover our story and find free resources to start your journey today! | Photography Education | Business Tips for Creatives | Work from Home