Brand Tone

Artistic Passion, Approachable Luxury, and Personal Sincerity

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Uniqueness and Exclusivity
• •Creative Collaboration
• •Personal Connection

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core story of passion, craftsmanship, and personal fulfillment. People are buying a piece of Amy's journey, not just jewelry.
• •Use Evocative, Sensory Language: Instead of just listing materials, describe them. Talk about "candy-colored gemstones," "meticulously coiled links," and "sun-kissed citrine" to create a sense of luxury and artistry.
• •Emphasize Scarcity and Uniqueness: Consistently use terms like "limited edition," "bespoke," "one-of-a-kind," and "handcrafted" to reinforce the value and exclusivity of the products.
• •Maintain a Personal and Appreciative Voice: Whether in a social media reply or an email, maintain a tone of sincere gratitude. Frame customers as collaborators and patrons who are integral to the brand's creative process.
• •Be Consistent Across All Channels: Ensure the brand story, keywords (e.g., "handcrafted," "Austin," "gemstone"), and tone are uniform across the website, social media, product descriptions, and any press features to build a strong, recognizable brand identity.

Social Perception

The public perceives Amy Gambill Designs as a high-quality, trustworthy artisan brand.

Copy Examples

• •Beyond Adornment. Handcrafted Gemstone Jewelry That Tells a Story. Austin, TX.
• •Meticulously handcrafted from sun-kissed citrine and 14k gold, these earrings are more than an accessory—they're a small indulgence. A reminder of the beauty that comes from passion and patience. Discover the collection through the link in our bio. #AmyGambillDesigns #BespokeJewelry #ArtisanMade #GemstoneJewelry #AustinDesigner
• •Each of these limited-edition amethyst drops is hand-selected for its deep, royal hue and clarity. Intricately wrapped in 18k gold, they are designed not just to be worn, but to be treasured. A personal piece of art, handcrafted with intention from our Austin studio to you.
• •Our story didn’t start in a design studio, but on the trading floor. For founder Amy Gambill, a career pivot from finance to fine jewelry was a journey back to what matters: creating tangible beauty with her hands. That passion is in every piece we make—a testament to craft, quality, and the courage to build a life you love.
• •New Arrivals: A Story in Silver and Stone