Brand Tone

Confident & Empowering, Conscious & Responsible, Friendly & Inviting

Brand Values

• •Sustainability
• •Quality & Luxury
• •Confidence & Beauty
• •Timelessness
• •Ethical Practices
• •Adventure & Nostalgia

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in core values like sustainability, quality, luxury, and empowerment into all copy, from product descriptions to social media captions.
• •Engage with an Adventurous Spirit: Incorporate the "Amunì – let's go!" ethos by using language that inspires adventure, travel, and making memories, connecting with the brand's Mediterranean and travel-inspired roots.
• •Highlight Italian Craftsmanship: Emphasize the use of fine Italian fabrics and craftsmanship in all communications to reinforce the luxury and quality aspects of the brand.
• •Showcase Sustainability Efforts: Clearly communicate the brand's sustainability practices, such as the use of recycled materials, eco-friendly dyes, and biodegradable packaging, to appeal to conscious consumers.
• •Promote Confidence and Beauty: Use language that empowers women and celebrates their beauty, focusing on how the swimwear enhances their confidence and makes them feel special.

Social Perception

A brand that is perceived as luxurious, sustainable, and ethically responsible, while also promoting confidence, adventure, and a connection to Mediterranean culture and timeless beauty. The brand is also seen as inclusive, catering to a diverse range of women.

Copy Examples

• •Amunì – let's go!
• •Ethically made, beautifully you.
• •Explore our new arrivals, crafted with love and sustainable Italian materials.
• •We create companions for your most cherished memories, consciously crafted to celebrate your beauty and our world.
• •Sustainable escapism