Brand Tone

Passionate and Supportive, communicating like a fellow musician, encouraging, knowledgeable, and empowering.

Brand Values

• •Quality and Reliability
• •Musician-Centric Design
• •Passion for Music
• •Community
• •Confidence

Best Practices

• •Always write from the perspective of a fellow musician. Use language that resonates with the experience of playing, practicing, and performing.
• •Don't just sell a strap; sell confidence. Don't just sell a capo; sell tuning stability. Focus on the benefit to the musician's creative process and peace of mind.
• •The 10-year warranty is a significant trust signal. Mention it where appropriate, along with terms like "rock-solid," "reliable," and "built to last," to reinforce the value of quality.
• •Encourage users to share their stories and photos. Use inclusive language like "we," "us," and "fellow musicians" to strengthen the bond between the brand and its audience.
• •The voice should always be encouraging and empowering. Celebrate the musical journey of your customers, positioning AMUMU as a reliable partner in their creative endeavors.

Social Perception

Generally positive, viewed as reliable and high-quality, especially within musician communities, praised for value and craftsmanship.

Copy Examples

• •Lose yourself in the music, not in worrying about your gear. Our straps are built for the stage, the studio, and every moment of inspiration in between. We handle the security, so you can handle the solo. #AmumuRocks #PlayWithConfidence
• •From the jam session in your garage to the sold-out show. Our straps are designed by musicians who've been there. With a 10-year warranty and passion in every stitch, this is the gear you can trust. Find your perfect match.
• •Engineered for comfort and built to last a lifetime of gigs. This genuine leather strap isn't just an accessory; it's a silent bandmate. It holds your instrument securely, breaks in beautifully over time, and lets you focus on the one thing that matters: the music. Feel the difference that true craftsmanship makes.
• •GEAR YOU CAN BELIEVE IN. DESIGNED BY MUSICIANS, FOR MUSICIANS. [Shop Now]
• •Ready to Rock? Your Gear Should Be, Too.