Brand Tone

Professional and Authoritative, Innovative and Trend-Focused, Quality-Driven and Reliable, Customer-Centric and Aspirational, Proudly Indian and Globally Competitive

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Integrity and Ethical Practices
• •Sustainability and Environmental Responsibility
• •Growth and Leadership
• •Craftsmanship and Design Excellence

Best Practices

• •Maintain a Balance of Professionalism and Aspiration: Use clear, confident language when discussing product features and company achievements. Simultaneously, evoke a sense of style, elegance, and the possibility of creating beautiful spaces to inspire customers.
• •Consistently Highlight Core Values: Weave keywords related to quality, innovation, durability, customer satisfaction, and sustainability into all communications, from website copy to social media posts and product descriptions.
• •Showcase Expertise and Leadership: Share industry insights, design trends, and the technology behind your products. Position Amulya Mica as a knowledgeable leader in the interior solutions space.
• •Emphasize Visual Storytelling: Given the nature of the products, use high-quality images and videos across all platforms to showcase the aesthetic appeal and application of Amulya Mica products in real-life settings. Ensure visuals align with the brand's modern and stylish positioning.
• •Engage with an Authentic Voice: Whether responding to customer queries or sharing company news, maintain a voice that is approachable yet authoritative. Reflect the brand's commitment to integrity and customer care in all interactions.

Social Perception

Trusted Brand, Industry Leader/Major Player, Innovative, Quality Provider, Socially Responsible, Reliable Partner

Copy Examples

• •Headline: Elevate Your Interiors with Amulya Mica: Where Quality Meets Innovation. Body: Discover a world of premium laminates, durable plywood, and stylish WPC panels. Amulya Mica brings you internationally inspired designs, crafted for lasting beauty and performance. Transform your space, define your style.
• •Headline: The Foundation of Beautiful Homes: Trust Amulya Mica. Body: For over two decades, Amulya Mica has been the cornerstone of stunning interiors. Our commitment to superior quality, sustainable practices, and innovative designs ensures your vision comes to life, beautifully and responsibly. Build with confidence.
• •Headline: Amulya Mica: Innovating for Your Lifestyle. Body: From lead-free PVC sheets to breathtaking synchronized laminates, we're constantly pushing the boundaries of design and technology. Experience the Amulya Mica difference – a perfect blend of aesthetics, durability, and eco-consciousness.
• •Headline: Design Your Dreams. Build with Amulya Mica. Body: Unleash your creativity with our extensive collection of laminates and panels. Whether classic elegance or modern chic, Amulya Mica offers the perfect surfaces to express your unique style. Quality you can see, feel, and trust.
• •Headline: Amulya Mica: Award-Winning Quality, Globally Trusted. Body: Recognized for fair business practices and product excellence, Amulya Mica is a name synonymous with trust and innovation. Join thousands of satisfied customers and partners who choose us for interiors that inspire.