Tono de Marca

Authentic & Rooted, Elegant & Sophisticated, Empowering & Celebratory, Conscious & Ethical, Approachable & Modern

Valores de Marca

• •Artisanship & Heritage
• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Empowerment & Inclusivity
• •Authenticity & Timelessness
• •Customer-Centricity

Mejores Prácticas

• •Embrace Storytelling: Weave narratives about the artisans, the traditional techniques (like hand-block printing), the origin of fabrics, or the inspiration behind a collection into product descriptions, social media posts, and blog content. This reinforces authenticity and connection.
• •Use Evocative & Sensory Language: Describe the feel of the "premium textiles," the intricacy of the "handcrafted" details, and the "effortless beauty" of the designs. Words like "flowing," "minimalist," "sophisticated," "vibrant," and "rooted" align with the brand's essence.
• •Highlight Values Consistently: Regularly integrate keywords and phrases related to core values: "conscious," "sustainable," "ethical," "handcrafted," "artisan-made," "heritage," "empowering," and "timeless elegance." This should be natural, not forced.
• •Maintain an Empowering and Inclusive Voice: Address the "modern Indian woman" with respect and admiration. Ensure copy celebrates diverse forms of beauty and confidence. Highlight size inclusivity where appropriate.
• •Keep it Elegant and Refined: Even in casual communication, maintain a level of sophistication. Avoid overly colloquial slang or overly casual tones that might dilute the brand's image of "matured minimalism and elite elegance." The voice should be warm and approachable, yet always graceful.

Percepción Social

Champions Indian Craftsmanship, Offers Elegant Ethnic Wear, Is Conscious and Sustainable, Provides Quality Products, Is Increasingly Accessible, Is Innovative within Tradition

Ejemplos de Copy

• •Headline: Drape Yourself in Heritage. Discover Amukti. Body: Each Amukti piece is more than just clothing; it's a story whispered through handcrafted traditions. Made with love by Indian artisans, for the woman who carries elegance effortlessly. #Amukti #HandcraftedHeritage #ConsciousFashion
• •Headline: Timeless Elegance, Modern Spirit. Body: Amukti celebrates the art of Indian craftsmanship with designs that empower. Our latest collection blends sustainable fabrics with contemporary silhouettes, perfect for the confident, conscious woman. Find your story at amukti.in. #ModernTradition #SustainableStyle #AmuktiWoman
• •Headline: Feel the Freedom of Authentic Craft. Body: "Amukti" means liberation. Experience the freedom of pure, hand-block printed textiles and designs that breathe. Crafted ethically, designed to move with you. Explore our new arrivals. #AmuktiLiberation #EthicalFashion #ArtisanMade
• •Headline: Rooted in India, Designed for You. Body: From the hands of skilled artisans to your wardrobe, Amukti brings you garments that resonate with soul and sophistication. Embrace sustainable luxury that tells a story of our rich cultural tapestry. #MadeInIndiaWithLove #AmuktiCraft #ElegantEthnic
• •Headline: The Art of Being You, Beautifully. Body: At Amukti, we believe style is self-expression. Our handcrafted kurtas, dresses, and co-ord sets are designed to make you feel confident and beautiful, in every moment. Sizes for every woman. #CelebrateYou #AmuktiStyle #InclusiveFashion