Brand Tone

Energetic and Intense, Edgy and Dark, Inclusive and Community-Focused, Authentic/Underground, Bold and Expressive

Brand Values

• •Connection to Music Culture
• •Self-Expression and Individuality
• •Community and Shared Experience
• •Trend-Consciousness
• •Energy and Freedom

Best Practices

• •Immerse in the Lexicon: Use language and slang authentic to the rave and techno community (e.g., "drops," "all-nighter," "squad," "underground," "vibes"). Avoid overly corporate or generic phrasing.
• •Focus on Sensation and Experience: Appeal to the sensory experiences of raving – the music, the lights, the energy, the feeling of community and freedom. Use evocative language.
• •Emphasize Darkness and Edge, with Energy: Maintain the dark aesthetic prevalent in techno culture, but inject it with a sense of power, energy, and anticipation related to the rave experience.
• •Foster Community and Inclusivity: Use "we," "us," and "together" to create a sense of belonging. Highlight shared experiences and the collective nature of raving.
• •Be Direct and Confident: The tone should be assertive and self-assured, reflecting the boldness often associated with the subculture. Use strong verbs and concise sentences where appropriate, especially for social media.

Social Perception

As a Niche Apparel Provider, Connected to Amsterdam's Rave Scene, Youthful and Energetic, Authenticity Seekers

Copy Examples

• •Lose yourself in the sound. Our new [Product Name] hoodie is built for the deepest nights and the heaviest drops. Black as the Berlin night. Shop the drop – link in bio. #AmsterdamRave #TechnoCulture #RaveGear #HardTechno
• •This isn't just a t-shirt, it's a statement. The [Product Name] tee features a [mention specific design element, e.g., reflective graphic] that cuts through the darkness. 100% cotton for relentless energy. Dance from dusk till dawn. We recommend sizing up for a more comfortable, oversized fit perfect for the rave.
• •Sound on. Lights low. This is where we belong. Tag your rave squad ready for the next all-nighter! 🔥 #RaveTogether #AmsterdamRaveOfficial #FestivalSeason #TechnoVibes #StayLost
• •COLLAB DROP: AmsterdamRave x [Artist Name] – Limited Edition Incoming!
• •AmsterdamRave: Fueling Your Night. Authentic Gear for the Underground.