Brand Tone

Professional, Skilled, Friendly, Welcoming, Customer-Centric, Artistic, Creative

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Professionalism
• •Hygiene & Well-being
• •Inclusivity
• •Artistry & Personalization
• •Relaxation

Best Practices

• •Always Prioritize "You": Frame messages around the customer's needs, desires, and experience, reinforcing the customer-centric value. Use words like "your style," "your satisfaction," "we listen to your needs."
• •Highlight Expertise with Warmth: Combine professional language (e.g., "skilled technicians," "quality products," "expert services") with friendly and inviting words (e.g., "cozy," "relaxing," "welcoming," "friendly team") to balance professionalism with approachability.
• •Showcase Artistry & Personalization: Regularly feature the "art" aspect of the studio. Use descriptive language that evokes creativity and customization (e.g., "bespoke designs," "transform your vision," "unique masterpiece").
• •Maintain a Positive and Reassuring Voice: Emphasize positive outcomes, relaxation, and the high standards of hygiene and service. This builds trust and aligns with the desire for a pleasant salon experience.
• •Be Inclusive in Language and Imagery: Ensure copy reflects the LGBTQIA+ friendly value and appeals to a diverse clientele. Use welcoming and open language.

Social Perception

Positive Reputation, Go-To Salon, Modern & Professional

Copy Examples

• •Unleash your inner artist! ✨ Our talented technicians at AMSTERDAM NAIL ART STUDIO are ready to transform your nails into a masterpiece. From subtle chic to bold statements, we craft looks as unique as you are. Book your personalized nail art session today! #AmsterdamNailArt #NailDesign #CreativeNails #AmsterdamBeauty #YourStylePerfected
• •Welcome to AMSTERDAM NAIL ART STUDIO – where quality, artistry, and your satisfaction are at the heart of everything we do. Experience personalized nail care in a relaxing, friendly atmosphere. Discover your perfect nails with us. [Book Now]
• •Tired of chipped polish? 🤔 Achieve flawless, long-lasting nails with our expert BIAB and Gel Nail services at AMSTERDAM NAIL ART STUDIO! Our skilled professionals use top-quality products to give you stunning, healthy nails you’ll love. Visit one of our cozy Amsterdam salons! Learn more & book: [Link to website] #AmsterdamNails #GelNailsAmsterdam #BIABAmsterdam #NailSalon #QualityManicure
• •Treat Yourself: Expert Nail Care Awaits at AMSTERDAM NAIL ART STUDIO! Step into a haven of relaxation and creativity at AMSTERDAM NAIL ART STUDIO. Whether you're dreaming of intricate nail art or a classic, polished look, our experienced team is dedicated to making your nail goals a reality. We believe every detail matters. Find your nearest salon and book your moment of pampering! [Link to locations/booking]
• •Watch the magic happen! ✨ From concept to stunning reality. What nail art dream can we bring to life for you? 😉 #AmsterdamNailArtStudio #NailArtMagic #AmsterdamNails #SatisfyingNails #NailTransformation #BookWithUs