Brand Tone

Sophisticated, Cultured, Authoritative, Appreciative, Elegant, Intellectual, Inquisitive

Brand Values

• •Quality & Excellence
• •Cultural Preservation & Celebration
• •Aesthetic Beauty & Design
• •Intellectual Freedom & Originality
• •Niche Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of the Amsterdam Books tone (Sophisticated, Cultured, Authoritative, Appreciative, Elegant, Intellectual, Inquisitive). Include approved vocabulary, "do's and don'ts," and examples of on-brand and off-brand copy.
• •Prioritize Quality & Accuracy: Reflect the high production values of the books in the copy itself. Ensure all information is well-researched, factually correct, and elegantly phrased. Avoid overly casual slang or colloquialisms that might detract from the sophisticated image.
• •Emphasize Visual Language: Given the nature of illustrated books, use descriptive and evocative language that appeals to the reader's aesthetic sense. Words like "beautifully crafted," "meticulously curated," "stunning visuals," and "elegant design" reinforce brand values.
• •Know Your Niche Audience: Write for an audience that appreciates art, culture, history, and intellectual depth. The copy should resonate with their existing knowledge and passion for Amsterdam and related subjects, inviting further exploration.
• •Maintain Consistency Across Platforms: While the format may change (e.g., shorter copy for Twitter, longer for blog posts), the underlying tone and core messaging should remain consistent, reinforcing the brand's identity at every touchpoint. Regularly review content across channels to ensure alignment.

Social Perception

Amsterdam Books is perceived as a niche publisher catering to those with a keen interest in Amsterdam's cultural facets and high-quality art/illustrated books. Customers and commentators generally associate the brand with beautifully crafted and well-researched publications. The topics covered are seen as important for understanding and appreciating the heritage of Amsterdam. The focus on Amsterdam culture has broad appeal

Copy Examples

• •Instagram Post (Showcasing a new architecture book): Explore the intricate dance of brick and sky that defines Amsterdam's skyline. Our latest monograph, '[Book Title],' unveils the stories behind the gabled facades and serene canals that have captivated artists and dreamers for centuries. Discover the architectural soul of Amsterdam. #AmsterdamArchitecture #CulturalHeritage #ArtBook #AmsterdamBooks #NewRelease
• •Facebook Ad (Targeting art lovers): Beyond the familiar canals lies a world of artistic innovation. Amsterdam Books invites you to delve into the vibrant history of [Specific Art Movement/Period in Amsterdam] with our meticulously curated collection. Each volume is a testament to the city's enduring creative spirit. Gift yourself or a fellow connoisseur a journey through Amsterdam's artistic legacy. Shop now. [Link]
• •Tweet (Announcing an author event or online feature): Join us in conversation with [Author's Name] as we discuss the compelling narratives within '[Book Title].' Uncover the lesser-known histories and cultural tapestries that shape Amsterdam. A dialogue for the intellectually curious. [Link to event/feature] #AmsterdamHistory #LiteraryEvents #FreeThought #AmsterdamBooks
• •Website Homepage Banner: Amsterdam Books: Publishing the Essence of a City. Immerse yourself in beautifully crafted volumes on Amsterdam's art, history, and urban genius. Where quality meets enduring culture.
• •Email Newsletter Snippet (Highlighting a photography book): Dear [Subscriber Name], See Amsterdam through a new lens. Our latest photography edition, '[Book Title],' captures the ephemeral play of light and life in the city's hidden corners and iconic vistas. A visual narrative crafted with passion and precision, for those who cherish the art of seeing. Explore the collection: [Link]