Brand Tone

Enthusiast-Oriented & Knowledgeable, Direct & Performance-Focused, Technical but Accessible, Community-Engaged (on some platforms), Confident

Brand Values

• •Performance
• •Quality
• •Expertise/Knowledge
• •Customer Support (implied)
• •Innovation (implied)

Best Practices

• •Know Your Audience Intimately: Speak their language. Use terms and references that resonate with powersports and V8 performance enthusiasts. Avoid overly generic marketing speak.
• •Focus on Benefits, Backed by Features: Instead of just listing specs, explain what those features *do* for the customer (e.g., "Our forged internals mean you can push harder, longer" not just "Forged internals").
• •Maintain a Confident, Authoritative Voice: Position AMS RACING as experts who understand performance. This doesn't mean arrogant, but rather assured in the quality and capability of the products.
• •Show, Don't Just Tell: Use strong verbs and vivid imagery, especially when describing the experience of using the upgraded vehicle (e.g., "Conquer any dune," "Dominate the trail," "Leave them in the dust"). Back this up with visuals (customer builds, action shots) on social media and the website.
• •Be Direct and Clear: Get to the point. Enthusiasts often know what they're looking for. Make product information easy to find and understand. Ensure calls to action are clear and compelling.

Social Perception

Generally Positive, Especially for Parts Supply. Seen as Knowledgeable within their Niche. Some Inconsistencies in Service/Specific Product Experiences. Trusted for Specific Products. Confusion with "AMS Performance".

Copy Examples

• •Headline: Unleash Your Beast. Body: Stop dreaming, start building. AMS RACING delivers the proven UTV and V8 power upgrades you demand. From trail-ready torque to strip-scorching horsepower, find your next level. Shop [Product Category] now.
• •Headline: Ditch AFM/DOD, Keep the Power. Body: Tired of factory limitations? Our AFM/DOD delete kits for GM & Mopar restore lost performance and reliability. Engineered for a perfect fit and lasting results. Get your engine breathing right.
• •Headline: Weekend Warrior Approved. Track Day Proven. Body: AMS RACING components are built for enthusiasts, by enthusiasts. Whether you're kicking up dust or chasing tenths, our parts deliver the durability and performance you need to dominate. What are you building?
• •Headline: More Than Parts. It's a Passion. Body: We speak fluent horsepower. With decades of experience [or "With deep roots in racing"], AMS RACING provides the expertise and quality components to fuel your automotive and powersports passion. Got questions? Our techs are ready.
• •Headline: The Heart of Your Build Starts Here. Body: From robust engine internals to precision tuning solutions, AMS RACING is your trusted source for making serious power. Explore our range of [Specific Vehicle, e.g., Can-Am X3] upgrades and transform your ride.