Brand Tone

aspirational, knowledgeable, and serene

Brand Values

• •Purity and Quality
• •Efficacy and Expertise
• •Holistic Wellness
• •Aesthetic and Design
• •Sustainability and Ethics

Best Practices

• •Lead with the Feeling, Follow with the Fact: Start copy by evoking the desired emotional state or solving a problem (e.g., "Clear your mind," "Unwind naturally"). Then, support it with the factual reasons why the product works (e.g., "with a head-clearing blend of Australian Eucalyptus and Peppermint").
• •Use a Vocabulary of Serene Expertise: Consistently use words that blend calm and confidence. Pair holistic terms (harmony, energy, tranquility, rejuvenate) with words that convey quality and knowledge (formulated, potent, pure, therapeutic, certified).
• •Educate, Don't Just Sell: Frame product descriptions and social posts as opportunities to teach. Explain why a specific ingredient like Rose Absolute is beneficial for the skin or how a blend helps calm the sympathetic nervous system. This builds authority and trust.
• •Highlight the "Australian Made" & "Expert Formulated" Angle: Regularly reinforce the brand's key differentiators: its Australian origins and the expertise of its chief aromatherapist. This adds a layer of quality assurance and a unique story.
• •Marry Function with Aesthetics: When writing about diffusers or jewelry, always connect the therapeutic function with the product's beauty and design. Describe them as pieces that enhance both a person's well-being and their home's decor.

Social Perception

The brand is perceived as trustworthy and high-quality, offering premium and aesthetically pleasing products. It is seen as reliable due to good service and packaging, and its products are considered gift-worthy.

Copy Examples

• •Let the day melt away. Our Peaceful Sleep blend, featuring New Zealand Lavender and calming Valerian, is expertly formulated to quiet an over-stimulated mind. A few drops in your diffuser before bed is all it takes to invite deep, restorative rest. Tap to embrace tranquility.
• •Expertise in Nature. Wellness in a Bottle. Discover our curated blends, formulated by Australia's leading aromatherapist to restore your balance and elevate your everyday.
• •Feeling overwhelmed? Find your harmony inside.
• •Your home is your sanctuary. Elevate it with more than just decor. Our Aurora Crystal Diffuser merges the healing energy of Rose Quartz with the therapeutic benefits of pure essential oils. It's not just a diffuser; it's a centerpiece for calm. Shop the art of wellness.
• •Carry your calm. This minimalist aroma necklace allows you to diffuse your favorite essential oil blend wherever you go. Simply add a drop to the lava stone for a subtle, personal aura of peace and focus throughout your day. Style, meet serenity.