Brand Tone

Customer-centric, service-oriented, value-driven, convenient, and aspiring to be enjoyable/exciting.

Brand Values

• •Quality
• •Honesty
• •Customer Satisfaction
• •Affordability/Value for Money
• •Convenience
• •Innovation/Trendiness

Best Practices

• •Ensure copy is easy to understand for a broad audience by avoiding jargon and being direct.
• •Consistently highlight how the products make life easier, better, or more enjoyable, connecting this to affordable prices and quality.
• •Reinforce the 30-days money-back guarantee and commitment to honesty and quality in relevant places, like product pages, FAQs, and cart checkouts.
• •Maintain consistency across all channels, including the website, emails, and social media platforms.
• •Use clear and concise language to communicate the benefits and features of the products, focusing on how they solve customer problems and fulfill their needs.

Social Perception

A trustworthy, customer-focused brand offering quality, affordable, and trendy products with an easy shopping experience. Aims for a perception of cozy and magic, attracting a specific niche interested in home comfort and charming items.

Copy Examples

• •Ampletoshop: Started with you in mind! Unparalleled shopping experience with exceptional customer service.
• •Shop freely, comfortably, and conveniently at Ampletoshop. Your satisfaction is guaranteed!
• •Discover unique and trending products at affordable prices. Making your daily life easier!
• •Cozy Meets Magic ✨ Find charming items to make your home special at Collective Nest & Dream Finds.
• •We know how exciting it is to find good deals, so we strive to carry amazing products that you'll enjoy!