Brand Tone

Friendly & Approachable, Playful & Fun, Enthusiastic & Passionate, Inclusive & Supportive, Creative & Unique

Brand Values

• •Handcrafted Quality
• •Uniqueness & Individuality
• •Joy & Fun
• •Creativity
• •Community Engagement
• •Personal Touch

Best Practices

• •Maintain the Personal Touch: Continue using "I" and "Amy" in communications where appropriate, especially on social media. This reinforces the handmade, small-business feel. The "About Us" page is crucial for this.
• •Embrace Playful Language & Emojis: Use vibrant, enthusiastic language. Emojis can enhance the fun, approachable tone, especially on Instagram and TikTok.
• •Highlight "Handmade" and "Unique": Consistently emphasize the handcrafted nature, small-batch production, and the uniqueness of the designs in product descriptions and posts. This reinforces core brand values.
• •Showcase the Creative Process: Share behind-the-scenes glimpses (if comfortable) of the making process. This can deepen customer appreciation for the craftsmanship and connect them further to the brand's creative value.
• •Engage Authentically with Your Community: Continue the genuine interaction with followers and the supportive stance within communities like the drag scene. Tailor some content specifically for these audiences, using relevant hashtags and language (e.g., #dragjewels).

Social Perception

Positive within its Niche, Strong Association with the Drag Community, Seen as a Small, Artisanal Business, Limited Broader Public Recognition (Potential for Confusion), Expanding Reach

Copy Examples

• •Headline: Sparkle Brighter. handmade just for you. Body: Get ready to turn heads! Our new collection of Amped Accessories is here, bursting with color and handcrafted joy. Each polymer clay piece is made in small batches by Amy, ensuring your style stays as unique as you are. Shop now and bring a little fun to your everyday! #AmpedAccessories #HandmadeJewelry #PolymerClayEarrings #UniqueStyle #ShopLocalCanada
• •Headline: Amp Up Your Look! ✨ Body: Life’s too short for boring accessories! Amped Accessories brings you playful, vibrant, handmade polymer clay earrings and more. Designed in Southern Alberta to add a pop of joy to your day. Perfect for you, perfect as a gift! Discover the fun at ampedaccessories.ca #AmpedUp #FunFashion #ClayAccessories #HandmadeWithLove #JoyfulStyle
• •Headline: From Our Hands to Yours: Unique Clay Creations. Body: At Amped Accessories, Amy lovingly handcrafts each piece, from bold dangles to cute studs. We believe in quality, creativity, and accessories that make you smile. Explore our latest designs and find your new favorite! #SupportSmallBusiness #ArtisanJewelry #PolymerClayArt #AmpedStyle #HandmadeInAlberta
• •Headline (Drag Community Focus): Queens, Get Your Sparkle On! 👑 Body: Amped Accessories is thrilled to be your go-to for show-stopping #dragjewels! Handmade, fierce, and ready to make a statement. As seen at DragCon and on your favorite queens! Shop the collection and let your true colors shine. #AmpedAccessories #DragFashion #CostumeJewelry #HandmadeDrag #LGBTQIA2S+ #SupportLocalDrag
• •Headline: Small Batch, Big Joy. Body: Why blend in when you were born to stand out? Amped Accessories offers limited-run handmade polymer clay pieces, ensuring your look is fresh and unique. Add a touch of handcrafted happiness to your collection today! Visit ampedaccessories.ca. #HandmadeEarrings #PlayfulJewelry #BeUnique #AmpedUpJoy #ClayArt