Brand Tone

Artisanal & Passionate, Personal & Story-Driven, Exclusive & Unique, Timeless & Transformative

Brand Values

• •Craftsmanship & Artistry
• •Individuality & Personal Expression
• •Quality & Attention to Detail
• •Heritage & Modernity
• •Creativity & Passion

Best Practices

• •Emphasize the Artisan: Always bring Amparo Valencia, her story, her experience, and her passion to the forefront. Use "her," "Amparo," or "the artisan" to personalize the narrative.
• •Highlight "Handmade" and "Unique": Consistently use terms like "handmade," "artisan-crafted," "unique pieces," "exclusive design," and "author jewelry" to reinforce the core brand identity.
• •Tell a Story: Frame product descriptions and brand communications around the inspiration behind the pieces, the emotions they evoke, or the stories they can tell for the wearer.
• •Focus on Transformation and Personalization: When applicable, highlight the special service of transforming old jewelry and creating bespoke pieces, emphasizing the collaborative and personal experience.
• •Maintain a Tone of Passion and Artistry: Ensure the language is evocative and conveys a sense of creativity, dedication, and the artistic value of the jewelry, avoiding overly commercial or mass-market terminology.

Social Perception

Amparo Valencia Joyas is perceived as a highly skilled artisan with extensive experience, operating from a recognized craft center (Poble Espanyol). The brand likely appeals to customers seeking unique, handmade jewelry with a personal touch and a story, rather than mass-produced items. Her specialization in transforming old jewelry could attract clients with sentimental pieces looking for respectful and creative redesigns. The association with Poble Espanyol lends an air of authenticity and cultural value.

Copy Examples

• •Headline: More Than Jewelry, It's a Piece of Your Story. Body: For over 30 years, Amparo Valencia has poured passion into every handcrafted jewel. Discover unique, artisan-made treasures that speak to you, or let Amparo transform a cherished heirloom into a modern masterpiece. Wear your story.
• •Headline: Where Heritage Meets a New Dawn: The Art of Jewelry Transformation. Body: Hold onto the memories, embrace a new style. Amparo Valencia specializes in giving your treasured old jewelry a vibrant new life. Experience the magic of bespoke design that honors the past while celebrating your present.
• •Headline: Crafted by Hand, Inspired by Emotion. Body: Each Amparo Valencia piece is born from a deep connection with materials and a desire to express feeling through form. Discover exclusive collections, handmade with dedication in the heart of Barcelona's Poble Espanyol. Find the jewel that resonates with your soul.
• •Headline: Unique by Design. Yours by Choice. Body: Escape the ordinary. Amparo Valencia Joyas offers a world of distinctive, author-crafted jewelry. From signature collections to personalized creations, find or design a piece that is as individual as you are.
• •Headline: 30 Years of Artistry, Forged in Silver, Bronze, and Passion. Body: Step into the workshop of Amparo Valencia, a master artisan dedicated to creating timeless jewelry. Each curve, texture, and stone is a testament to decades of skill and a love for transforming precious materials into wearable art.