Brand Tone

Innovative and Tech-Forward, Reliable and Trustworthy, Empowering and Adventurous, Solution-Oriented and User-Centric, Confident and Authoritative

Brand Values

• •Innovation
• •Reliability & Safety
• •Sustainability & Green Energy
• •User Empowerment
• •Quality & Performance
• •Customer Experience

Best Practices

• •Lead with Innovation and Reliability: Always highlight the advanced technology (fast charging, LFP batteries, SiC) and the dependability (long lifespan, safety certifications, rigorous testing) in your messaging.
• •Speak to Empowerment and Freedom: Frame product benefits around how they enable users to overcome limitations and pursue their adventures or ensure their security. Use active, inspiring language.
• •Maintain a Confident, Authoritative Voice: As a leader backed by significant R&D and industry expertise, communicate with assurance. Avoid overly casual or hesitant language. State facts about performance and technology clearly.
• •Emphasize User-Centric Solutions: Focus on how the products solve real-world problems for specific user groups (campers, RVers, remote workers, homeowners needing backup). Use "you" and address their needs directly.
• •Integrate Sustainability Naturally: Weave in the green energy and eco-friendly aspects as inherent benefits and part of the brand's core mission, rather than an afterthought.

Social Perception

Positive for Performance and Features, Seen as a Strong Contender, Reliable for Outdoor and Emergency Use, Innovative, Growing Brand Recognition

Copy Examples

• •Headline: Unleash Your Adventure. Uninterrupted. Body: Don't let power limits define your boundaries. The Ampace Andes series, born from 20+ years of battery innovation, delivers relentless, fast-charging power wherever you roam. Go further, explore more, stay connected. Ampace – Powering the Extremes.
• •Headline: Blackout? Stay Bright. Stay Powered. Body: When the grid goes down, your life doesn’t have to. Trust Ampace for ultra-reliable home backup. With EV-grade LFP batteries lasting over 10 years and lightning-fast 55-minute recharge on our Andes 1500, peace of mind is always on.
• •Headline: The Future of Portable Power is Here. And It Charges in Under an Hour. Body: Tired of waiting? Ampace A-Boost technology means our Andes 1500 is ready in just 55 minutes. We innovate so you can dominate your day, from the remote worksite to the deepest wilderness. Experience ultimate power, ultimate freedom.
• •Headline: Sustainable Power. Powerful Performance. Body: Embrace green energy without compromise. Ampace power stations and solar panels offer a clean, efficient, and long-lasting solution for your off-grid and backup needs. Power your life, protect our planet.
• •Headline: Engineered for Extremes. Built for Life. Body: From sub-zero temperatures to rugged terrains, Ampace is your steadfast power source. With over 6000 charge cycles and robust safety systems, we're not just powering your devices; we're investing in your journey for years to come.