Brand Tone

aspirational, passionate, and savvy

Brand Values

• •Accessibility and Value
• •Quality
• •Customer Satisfaction
• •Transparency
• •Passion

Best Practices

• •Lead with the Experience, Justify with Value: Always start by describing the feeling, the mood, or the story of the fragrance. Use evocative and emotional language. Then, follow up with the rational benefits: longevity, affordable price, and high-quality ingredients.
• •Embrace "Inspired By": Use the "inspired by" nature of the product as a strength. It shows transparency and directly addresses the savvy consumer who is actively looking for smart alternatives. Never present the product as original.
• •Leverage Social Proof Relentlessly: Continuously integrate the high customer rating (e.g., "4.97/5 stars"), the number of reviews, and direct quotes from testimonials into website copy, ads, and social media posts. This is the most powerful tool for building trust.
• •Use Aspirational and Empowering Language: Employ words like "elevate," "your signature," "unforgettable," "confidence," and "style." The copy should sell a feeling of empowerment and self-expression, not just a fragrance.
• •Maintain a Unified Slogan and Message: Consistently use the slogan "Your perfume, our passion" across different platforms to reinforce the brand's core identity. Ensure all messaging aligns with the core values of quality, value, and customer satisfaction.

Social Perception

Overwhelmingly positive. The brand successfully leverages review platforms, with customers praising scent accuracy, longevity, and the value proposition. This indicates the brand delivers on its promises, creating a loyal customer base that views AMOUR Parfums as a smart, reliable alternative to designer fragrances.

Copy Examples

• •That feeling when your scent is as unforgettable as the night. Rich notes of coffee and vanilla create a modern classic that’s both warm and captivating. Your signature evening awaits. #AmourParfums #ScentOfMyNight #InspiredByLuxury
• •Headline: Smell Like Luxury, Without the Price Tag. Body: Why choose just one? Build your fragrance wardrobe with our collection of high-quality, long-lasting perfumes inspired by the world's most iconic brands. Find your perfect match (or three!) today. Free shipping over €35. #AmourParfums #AffordableLuxury #PerfumeCollection
• •On-screen text: Your endless summer starts here. Voiceover/Caption: Can't afford a trip to the Amalfi coast? We bottled it for you. A fresh, vibrant scent inspired by [Designer Brand] that will transport you instantly. Link in bio! #PerfumeTok #SummerScent #Dupe #AmourParfums
• •Subject Line: A 5-Star Scent is Waiting for You. Body: Over 1,000 customers have spoken, giving us a 4.97/5 star rating! They love our long-lasting scents and incredible value. Isn't it time you discovered the AMOUR difference? Your perfume is our passion. Shop our best-sellers now.
• •Text: The Scent You Love, The Price You'll Adore. High-quality, long-lasting perfumes inspired by iconic brands. Order now and find out why we're rated 4.97/5 for customer satisfaction.