Brand Tone

Romantic, Sincere, and Artisanal

Brand Values

• •Craftsmanship & Quality
• •Emotional Connection & Love
• •Authenticity & Family
• •Social Responsibility

Best Practices

• •Lead with Emotion: Always center the copy around feelings of love, comfort, nostalgia, and warmth. Use storytelling to connect the product to a personal experience or a cherished moment.
• •Highlight Artisanal Credentials: Consistently mention 'handcrafted,' 'artisanal,' 'Made in France,' 'soy wax,' and 'Grasse perfumes.' These are your key differentiators and justify the premium quality of the products.
• •Use a Romantic & Evocative Lexicon: Incorporate words like 'love,' 'passion,' 'embrace,' 'enchanting,' 'heartfelt,' and 'romance' to maintain the brand's core identity in all communications.
• •Tell the Brand Story: Weave elements of the founder's journey and the family-run nature of the business into about pages, posts, and descriptions. Authenticity builds trust and a loyal customer base.
• •Speak Directly and Personally: Use a warm, inviting tone ('tu' or a friendly 'you'). Address the customer as an individual seeking comfort or a way to express love, making the brand feel like a trusted friend. The site provides detailed care instructions, which also builds a personal, helpful relationship.

Social Perception

The brand is perceived as a provider of high-quality, handcrafted, and meaningful products. It is seen as more than just a candle company; it is a brand with a heart, a personal story, and a mission to spread comfort. The emphasis on French manufacturing and premium ingredients positions it within the market for artisanal, eco-conscious home goods. The target audience appears to be individuals who appreciate craftsmanship, romantic aesthetics, and authentic brand stories, likely purchasing for themselves or as thoughtful gifts.

Copy Examples

• •Light a flame, spark a memory. Our 'Joli Bouquet' candle is more than a scent; it's an emotion, handcrafted with love and the finest perfumes from Grasse to fill your home with romance. What moments do you love to celebrate with candlelight?
• •Indulge in the sweet embrace of our 'Caramel Beurre Salé' candle. Each one is lovingly hand-poured in our French workshop, using natural soy wax that burns cleanly for hours. It’s not just a candle; it’s a warm hug for your senses, designed to bring comfort and sweetness to your day.
• •A Love Story in Wax & Wick ✨
• •Handcrafted in France, with Love. Discover artisanal soy candles that turn your house into a home.
• •Looking for the perfect, heartfelt gift? Give the gift of light and love. Amoureusement bougie creates artisanal soy candles with exquisite perfumes from Grasse. Each one tells a story. Shop our collection and support a family-run French business.