Brand Tone

Artistic & Story-Driven, Passionate & Authentic, Exclusive & Unique, Youthful & Bold, Community-Focused

Brand Values

• •Uniqueness/Exclusivity
• •Storytelling/Artistic Expression
• •Quality
• •Authenticity
• •Passion
• •Exploration & Evolution

Best Practices

• •Emphasize Storytelling: Frame every collection, and even individual pieces where possible, with a narrative or artistic concept. Use phrases like "This collection tells the story of..." or "Inspired by the concept of..." Consistently link clothing to broader themes like art, cinema, or personal exploration.
• •Highlight Exclusivity and Uniqueness: Regularly use terms like "limited collection," "exclusive pieces," "unique design," and "stand out." This reinforces a core value and manages expectations for availability.
• •Maintain an Authentic, Passionate Voice: Share the "why" behind the brand and designs. Let the founder's passion (Hugo Soares) shine through in "behind-the-scenes" content or "founder's notes." Avoid overly corporate or generic language.
• •Foster Community Engagement: Actively respond to comments and messages, encourage user-generated content (e.g., customers sharing their Amoses style), and create a dialogue. Use inclusive language that makes followers feel part of the "Amoses Fam."
• •Visually Align with the Artistic Tone: Ensure all visual content (photography, videography, graphics) reflects the artistic, creative, and sometimes bold nature of the brand. The aesthetic should be clean, modern, and tell a story in itself, complementing the textual messaging.

Social Perception

High-Quality & Stylish, Trendy & Desirable, Creative & Bold, Connected Community, Sizing Concerns (Potential Issue)

Copy Examples

• •Unravel the next chapter. Amoses presents 'Fracture' - a story woven in threads of resilience and bold new forms. Limited pieces, infinite expression. Discover the collection Friday, 8 PM (Paris Time). #Amoses #IndependantBrand #FashionInspo #NewCollection
• •More than just fabric. It's a narrative. It's an adventure. Amoses: Clothing that tells your story. New drop incoming. Are you ready to explore? #AmosesClothing #StorytellingFashion #UniqueStyle #LimitedDrop
• •Born from a passion to explore and a desire for the unique, Amoses isn't just a brand; it's a journey. We craft limited collections that are more than clothes – they're conversations, they're art, they're your story waiting to be told. Based in Lille, France, we believe in fashion that’s creative, audacious, and authentically you. #Amoses #FrenchBrand #ExclusiveFashion
• •The 'Aster' Hoodie: Inspired by the resilience of alpine flora, this piece blends enduring comfort with a distinct aesthetic. Featuring chenille embroidery and our signature Amoses script. Crafted in limited quantities for those who value uniqueness. Wear your story. #AmosesHoodie #LimitedEdition #StreetwearCulture
• •The wait is almost over. New Amoses collection lands this week. Expect bold designs, unique stories, and the exclusivity you love. Follow us for the exact drop time. #Amoses #FashionDrop #LimitedRelease #ArtisticClothing