Brand Tone

Functional and Direct

Brand Values

• •Variety
• •Availability
• •B2B Focus

Best Practices

• •Prioritize Clarity Over Cleverness: The copy should always be direct and easy to understand. Avoid jargon or trendy slang that could alienate a diverse business clientele. The goal is to inform, not to entertain.
• •Focus on B2B Benefits: Every piece of copy should answer the retailer's question: 'How does this benefit my business?' Frame product features in terms of profitability, customer demand, and product durability (e.g., 'High-demand item with excellent margins').
• •Use an Authoritative and Professional Tone: As a wholesale supplier, the brand is an industry expert. The language should be confident and professional. All communications, from product descriptions to invoices, should reflect this stable, reliable persona.
• •Keep Calls to Action Simple and Direct: Use straightforward calls to action like 'Shop Now,' 'View Catalog,' 'Add to Wholesale Order,' and 'Sign In to View Pricing.' This transactional language aligns with the functional purpose of the site.
• •Segment Communications: When creating email or other marketing materials, segment the audience. A message about new high-end glass pipes might go to established shops, while a promotion on starter kits could be targeted toward new businesses. This shows an understanding of the customers' specific business needs.

Social Perception

Neutral to Non-Existent

Copy Examples

• •Restock Alert: Eagle Torches, Glass Pipes, and New Disposables Are In.
• •Unbreakable & Profitable. Our massive silicone collection is built to last and priced to sell. Stock your shelves today.
• •Meet the 'Ignitus' Water Pipe. Crafted from 5mm thick borosilicate glass with a reinforced base and percolator for a smooth draw. At 12 inches tall, it's the perfect mid-size offering for your top shelf. Add it to your wholesale order.
• •For over a decade, Amor Wholesale has been the trusted partner for smoke shops across the country. We're not about flashy marketing; we're about getting you the products you need, when you need them. With a massive selection of glass, vapes, and accessories, we are your one-stop inventory solution.
• •Your New Wholesale Partner is Here.