Brand Tone

Passionate, Knowledgeable/Expert, Approachable & Friendly, Quality-Conscious, Artisanal/Craft-Oriented

Brand Values

• •Love & Passion for Coffee
• •Quality & Excellence
• •Craftsmanship
• •Community
• •Authenticity & Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, key messaging points, preferred vocabulary (and words to avoid), and examples. This should be shared with anyone creating content.
• •Be Authentic: Let the genuine passion for coffee shine through. Avoid overly corporate or generic language. The "Amori" name is a great anchor for this.
• •Engage and Listen: Pay attention to how your audience communicates and respond in a way that reflects your brand voice. Acknowledge feedback and participate in conversations.
• •Consistency Across Platforms: While the format may change (e.g., Instagram vs. Email), the core tone and values should remain consistent. Whether it's a witty tweet or a detailed blog post, it should still sound like AMORI COFFEE.
• •Train Your Team: Ensure everyone interacting with customers, whether online or offline, understands and can embody the brand's tone and values. Regular refreshers or workshops can be beneficial.

Social Perception

Positive, Trusted Source, Artisanal/Boutique, Experience-Oriented, Engagement

Copy Examples

• •Instagram Post (New Product): Fall in love with your mornings all over again. 💛 Introducing our [New Bean Name] single-origin, bursting with notes of [Flavor Note 1] & [Flavor Note 2]. Expertly roasted, passionately brewed. Discover your new favorite. #AmoriCoffee #SpecialtyCoffee #NewRoast #CoffeeLove
• •Website Banner (Subscription): Your AMORI, Delivered. Never run out of exceptional coffee again. Subscribe and save on your journey to the perfect cup, every time.
• •Facebook Post (Community Engagement): What's your go-to AMORI brew to kickstart the week? ☕ Share your favorite bean or brewing method in the comments below! We love hearing how you enjoy your coffee moments. #AmoriCommunity #CoffeeLovers #MondayMotivation
• •Product Description Snippet: Crafted with passion from bean to cup, our [Specific Coffee Blend/Origin] offers a symphony of [Flavor Adjective, e.g., rich, bright, bold] flavors. We meticulously source and roast these beans to unlock their unique character, because we believe every cup should be an expression of love.
• •Email Subject Line (Promotion): A Little Love From AMORI: Treat Yourself to [Discount/Offer]!