Brand Tone

Aspirational yet accessible, confident, stylish, and straightforward. It balances a 'luxury' feel with an emphasis on affordability, focusing on the blend of style and protection.

Brand Values

• •Affordable Luxury
• •Quality and Craftsmanship
• •Style
• •Customer Satisfaction

Best Practices

• •Lead with Aspiration, Justify with Value: Start with a bold, stylish, or aspirational statement, then immediately follow up with the value proposition (e.g., affordability, quality, UV protection). This balances the "luxury" feel with the practical "affordable" mission.
• •Use Confident and Direct Language: Avoid weak or hesitant phrasing. Use strong verbs and a direct tone (e.g., "Define Your Vision," "Shop Now," "Experience Handcrafted Quality"). This reflects the brand's confidence in its product.
• •Emphasize "Style & Protection": This combination is a core selling point. Ensure that copy frequently mentions both aesthetic appeal ("timeless," "stylish," "bold design") and functional benefits ("UV-400 protection," "durable," "lightweight").
• •Incorporate Social Proof and Trust Signals: Leverage the positive customer feedback in your copy. Use phrases like "Join over 100,000 satisfied customers" or feature short, impactful customer quotes. Always mention the 30-day money-back guarantee to build trust.
• •Create a Narrative Around Place and Occasion: Use the model names (e.g., Ibiza, Tokyo) and descriptive language to help customers visualize themselves wearing the sunglasses in different scenarios, from urban life to vacation destinations. This makes the product more than an object—it becomes part of a lifestyle.

Social Perception

Largely positive; perceived as a source for high-quality, stylish sunglasses that offer good value for money. Many customers are impressed by product quality and see the brand as legitimate and reliable, delivering on promises of quality and style.

Copy Examples

• •Define Your Vision. Don't just face the sun, own it. Our Chappo frames are crafted for the bold. With full UV-400 protection and a timeless design, they're not just sunglasses—they're a statement. Shop now and get 10% off your first order.
• •Luxury You Don't Have to Justify. We started AmorFrames because we believe style and quality shouldn't be a luxury. Experience handcrafted, durable sunglasses at a price that makes sense. Find your perfect pair today.
• •Built for the City. Ready for the Sun. From London's streets to Ibiza's beaches, our frames are designed for every setting. Lightweight, durable, and effortlessly stylish. Where will you take yours?
• •The Last Pair of Shades You'll Want to Buy. Tired of sunglasses that break or go out of style? Our Prime collection combines classic aesthetics with modern durability. Backed by our 30-day money-back guarantee. Make a lasting choice.
• •Your Summer Style, Upgraded. Complete your look with the perfect blend of style and protection. Our new collection has just dropped. Buy any two pairs and get a third completely free. Don't wait.