Brand Tone

Friendly and Approachable, Trustworthy and Reliable, Value-Oriented, Appreciative and Customer-Focused

Brand Values

• •Quality: Providing high-quality, realistic artificial flowers is a core offering.
• •Customer Satisfaction: Ensuring customers are happy with their purchases, from product accuracy to delivery and service.
• •Accessibility/Affordability: Offering market prices online, making their products available to a broader audience.
• •Tradition and Experience: Leveraging their long-standing presence as a market stall and experience in the artificial flower business.
• •Care and Remembrance: A significant portion of their product line is dedicated to memorial and grave flowers, indicating a value for providing comfort and lasting tributes.

Best Practices

• •Keep it Real and Relatable: Use clear, straightforward language. Avoid overly formal or jargon-filled text. Reflect the brand's market stall heritage by being approachable.
• •Emphasize Quality and Realism: Consistently use descriptive words that highlight the lifelike nature and high quality of the flowers (e.g., "realistic," "real touch," "beautifully crafted," "vibrant").
• •Highlight Value and Fair Pricing: Communicate the benefit of getting beautiful, long-lasting flowers at affordable, market-competitive prices.
• •Show Customer Appreciation: Use phrases that express gratitude to customers and acknowledge their loyalty, reinforcing the customer-focused approach mentioned in their brand story.
• •Be Empathetic (especially for Memorial Products): When writing copy for grave pots and memorial flowers, use a gentle, respectful, and understanding tone. Focus on comfort, remembrance, and lasting beauty.

Social Perception

Highly Positive, Trustworthy Seller, Go-To for Memorial Flowers, Visually Appealing Products

Copy Examples

• •Homepage Banner: "Bring Everlasting Beauty Home. Discover stunning, realistic artificial flowers at prices you'll love. From our market family to yours."
• •Product Description (Luxury Arrangement): "Experience the timeless elegance of our 'Real Touch' Rose Bouquet. Each petal is crafted for a lifelike look and feel that lasts. Perfect for adding a touch of luxury to your home or as a cherished gift – beauty that endures, without the upkeep."
• •Social Media Post (Grave Pot): "Remember your loved ones with a beautiful, lasting tribute. Our handmade memorial flower arrangements are crafted with care to offer comfort and enduring beauty. Explore our collection – designed to stand the test of time. [link]"
• •About Us Snippet: "For over 40 years, we've shared our passion for beautiful artificial flowers, starting on Great Yarmouth Market. Now, Amor Flowers brings that same quality, value, and friendly service online, so you can enjoy stunning blooms all year round, wherever you are."
• •Email Marketing Subject Line: "Fresh Looks, Not Fresh Flowers 😉 Realistic Beauty That Lasts (+ Special Offer Inside!)"