Brand Tone

Warm, Authentic, Proud (of Mexican heritage and craftsmanship), Passionate, Joyful, Celebratory. Secondary (especially on TikTok for B2B): Empowering, Entrepreneurial, Accessible, Supportive.

Brand Values

• •Cultural Heritage & Tradition: Deep appreciation and promotion of Mexican artisanal traditions.
• •Authenticity & Craftsmanship: Emphasis on handmade products by Mexican artisans. The name itself, "Amores" (Loves), coupled with "Hecho en México con Amor," strongly suggests a value of products made with care and passion.
• •Support for Artisans & Fair Trade: Stated commitment to supporting artisan communities and practicing fair trade.
• •Quality & Originality: Focus on offering unique, high-quality artisanal products.
• •Love for Mexico: A clear patriotic sentiment and desire to share Mexican culture with the world.
• •Entrepreneurship & Empowerment (B2B aspect): Providing opportunities for others to start businesses with their products.

Best Practices

• •Embrace Storytelling: Share the stories behind the products, the artisans, and the cultural significance. This reinforces authenticity and emotional connection, aligning with "Amores" (Loves) and passion.
• •Use Warm and Inclusive Language: Consistently employ a friendly, inviting, and passionate tone. Address the audience directly (e.g., "contigo" - with you) to foster a sense of community. Predominantly use Spanish, as this is authentic to the brand's origin and primary audience, while considering bilingual options for broader reach if desired.
• •Visually Reinforce Values: Ensure all imagery and videos align with the brand's values of vibrancy, authenticity, craftsmanship, and Mexican culture. Showcase the "Hecho en México con Amor" aspect visually where possible (e.g., artisans at work, detailed shots of craftsmanship).
• •Highlight Artisan Partnerships: Regularly feature and credit the artisans. This not only adds authenticity but also demonstrates the commitment to fair trade and supporting communities, key values for the brand.
• •Engage with Passion and Pride: Respond to comments and messages with the same warmth and pride evident in the outbound content. Whether it's a customer inquiry or a wholesale question, the interaction should reflect the brand's core values and love for Mexican culture and entrepreneurship.

Social Perception

Customers (Direct Interaction): Based on social media interactions (especially TikTok), customers who engage seem interested and positive, inquiring about product details, purchasing, and store locations. The comment about a positive physical store experience is a good indicator. B2B Audience: On TikTok, they are perceived as a reliable source for wholesale Mexican products, encouraging entrepreneurship.

Copy Examples

• •✨ Descubre la nueva alma de México en cada hilo. ✨ Nuestra colección 'Raíces Vivas' está tejida con amor por manos artesanas, llevando la tradición y el color de nuestra tierra directamente a tu corazón. Siente el orgullo, viste la autenticidad. #HechoEnMexicoConAmor #AmoresOficial #ModaArtesanal
• •Conoce a Doña Elena, la maga detrás de nuestros rebozos 'Cielo Estrellado'. Con más de 40 años de tejer historias, su pasión es el latido de Amores Oficial. ❤️ Cada pieza no es solo un accesorio, es un legado. Apoyar su arte es celebrar nuestra cultura. #ManosMexicanas #AmoresOficial #ComercioJusto
• •🇲🇽 ¿Sueñas con tu propio negocio lleno de color y tradición? ¡Amores Oficial es tu aliado! 🤝 Ofrecemos mayoreo en auténtica artesanía mexicana. Calidad, precios justos y el corazón de México en cada producto. ¡Emprende con nosotros! #AmoresMayoristas #IniciaTuNegocio #HechoEnMexico
• •Más que productos, somos historias. Somos el amor por México, la dedicación de sus artesanos y la alegría de compartir nuestra cultura contigo. Amores Oficial: Artesanía que enamora, tradición que perdura. 💖 #CulturaMexicana #ArtesaniaUnica #AmoresOficial
• •Siente el abrazo de México. Cada pieza de Amores Oficial está hecha a mano, con paciencia, con alma, con amor. Llévate a casa un pedacito de nuestra pasión. ❤️ #HechoConAmor #ArtesaniaMexicana #AmoresOficial