Brand Tone

Artisanal & Passionate, Natural & Eco-Conscious, Creative & Playful, Educational & Caring, Authentic & Approachable

Brand Values

• •Natural Purity
• •Sustainability & Eco-Friendliness
• •Artisanal Craftsmanship & Quality
• •Customer Wellbeing
• •Creativity & Innovation
• •Transparency & Education
• •Passion & Dedication

Best Practices

• •Always Emphasize 'Natural' and 'Handmade'
• •Maintain a Warm, Passionate, and Slightly Playful Voice
• •Educate Gently, Don't Preach
• •Show, Don't Just Tell, the Eco-Consciousness
• •Tell the Story

Social Perception

Trusted Source for Natural Products, Creative and Unique, Eco-Conscious Choice, Approachable and Engaging, High-Quality Artisanal Goods

Copy Examples

• •Headline for a new soap collection: 'Indulge Your Skin, Naturally. Discover Amoli MX's latest handcrafted soap creations, lovingly made with the Earth's finest ingredients.'
• •Instagram caption for a product photo: 'Looks good enough to eat (but please don't! 😉). Our [Product Name] is packed with nourishing botanicals to pamper your skin, not your tastebuds. #AmoliMX #NaturalBeauty #HandmadeSoap #LooksLikeDessert'
• •About Us snippet for their website: 'From a shared passion for healthy skin and a love for nature's gifts, Amoli MX was born. We handcraft every bar of soap and every solid cosmetic with pure ingredients and a commitment to your wellbeing and our planet. Join our family and experience the art of natural care.'
• •TikTok video idea description: 'Did you know common beauty products can mess with your hormones? 😱 Let's ditch the toxins together! Here are 3 natural swaps you can make today for a healthier you. #AmoliMX #HormoneHealth #ToxinFree #NaturalSkincareTips #EcoFriendly'
• •Email subject line for a promotion: 'Treat Your Skin (and the Planet!) 🌿 Eco-Luxe Goodies Inside!'