Brand Tone

Inspirational, Artistic, Mindful, Sophisticated, Calm, Playful, Creative, Evocative, Philosophical, Story-driven, Authentic.

Brand Values

• •Quality and Durability
• •Sustainability and Ethics
• •Design and Timelessness
• •Individuality and Self-Expression
• •Balance

Best Practices

• •Lead with the 'Why': Always start from a place of inspiration and values. Instead of just describing a product, tell the story behind its design, the feeling it evokes, or the value it represents (e.g., sustainability, timelessness).
• •Use Evocative Language: Employ descriptive and sensory words that align with the "Amok" and "Koma" philosophy. Words like "vibrant," "playful," "serene," "tranquil," "harmony," and "balance" reinforce the brand's core concept.
• •Embrace Storytelling: Share content that builds the Amokamok world. This includes features on artists, lifestyle tips, and the inspiration behind collections, as seen in your journal. This positions the brand as a curator of a certain lifestyle, not just a seller of goods.
• •Maintain Visual and Verbal Cohesion: Ensure that the sophisticated, artistic, and clean aesthetic of your visuals is mirrored in the copy. The language should be as thoughtfully composed as the photography.
• •Engage Mindfully: When interacting with the community, maintain the brand's mindful and inspirational tone. Ask open-ended questions that encourage reflection and personal expression, such as "How do you find your balance?" or "What does your dream sanctuary look like?"

Social Perception

The brand is perceived as a premium, design-focused company with strong ethical foundations. It is seen as a creator of beautiful, high-quality products for individuals who value aesthetics, sustainability, and thoughtful consumption. The founders are recognized as experienced designers and stylists, which adds to the brand's credibility. Customers and collaborators view Amokamok as a brand that inspires a more conscious and creative approach to living. There is an appreciation for their unique designs, which are seen as a fresh take on Scandinavian style.

Copy Examples

• •For the days you wake up ready to run a little amok. Our bedding in [Color Name] is here to match your vibrant energy and inspire a creative start. Embrace the beautiful chaos. #amokamokmoment
• •Minimalist or maximalist? Tranquil or playful? Your space is your story. Our organic cotton bedding is the canvas. Discover the collection that celebrates your unique style. #Amokamok #ScandinavianDesign
• •Find your moment of 'koma.' Crafted in Portugal from the softest GOTS-certified organic satin, this bedding set is an invitation to pause, breathe, and recharge. Timeless design for enduring tranquility.
• •Inspiration for Your Inner Designer: The Story of le. Every design has a story. Our le pattern is a modern interpretation of ancient Scandinavian weaving traditions a window to another time. We believe your home should be filled with pieces that have meaning. Discover the heritage behind your comfort.
• •Your weekend sanctuary, curated. Soft organic cotton, a good book, and nowhere else to be. This is the balance we live for. #amokamok #bedroomgoals #cozyliving