Brand Tone

Feminine & Elegant, Chic & Parisian-Inspired, Modern & Timeless, Approachable Luxury

Brand Values

• •Style & Aesthetics
• •Quality
• •Customer Satisfaction
• •Individuality/Self-Expression
• •Potential for Sustainability/Local Production

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., sophisticated yet approachable, romantic, confident), key vocabulary (e.g., "chic," "élégance," "intemporel" - timeless), and phrases to use or avoid. This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Instead of just listing product features, weave narratives around the pieces. How does wearing them make one feel? What Parisian moments do they evoke? Connect with the aspiration of the Parisian lifestyle.
• •Use Evocative Language (with a French touch where appropriate): Incorporate words and phrases that evoke the desired Parisian feel. This doesn't mean writing everything in French, but sprinkling in well-understood, chic French terms can enhance the tone (e.g., "joie de vivre," "très chic," "magnifique"). Ensure these are used naturally and not forced.
• •Focus on "Her": Address the target customer directly. Understand her aspirations, her lifestyle, and how the brand's clothing can empower her or enhance her experiences. Use "you" and "your" to create a personal connection.
• •Maintain Consistency Across All Channels: The tone used on Instagram should align with the website's product descriptions, email newsletters, and any customer service interactions. This builds a cohesive and recognizable brand identity. Regularly audit content to ensure consistency.

Social Perception

Emerging Brand with Potential, Visually Appealing, Mixed Online Feedback (Technical/Trust Aspects), Desire for Connection, Stylish, timeless pieces.

Copy Examples

• •Élégance en mouvement. Introducing the 'Riviera' dress – where timeless Parisian chic meets sun-drenched afternoons. Crafted for confidence, designed for you. Discover the story at studioamparis.com. #StudioAMParis #ParisianStyle #NewArrival #FemmeFrançaise
• •Unlock your inner Parisian. Studio AM Paris curates fashion that blends effortless elegance with a modern touch. From signature dresses to chic essentials, find pieces that speak your style. Shop our collections: [Link] #WearYourStory #ParisianChic #StudioAM
• •The 'Amélie' Blouse: Your canvas for everyday chic. Whether it's a busy morning at the office or a relaxed weekend brunch, its soft drape and subtle detailing offer endless styling possibilities. Effortlessly Parisian, unmistakably you.
• •A Touch of Paris, Just For You ✨ | Special Offer Inside
• •Studio AM Paris: Curated Parisian Elegance for the Modern Woman.