Brand Tone

Sophisticated, passionate, and approachable, conveying a genuine love for authentic modern design and quality craftsmanship, while remaining welcoming and friendly.

Brand Values

• •Authenticity
• •Quality & Durability
• •Sustainability
• •Curated Design
• •Customer-Centric Service

Best Practices

• •Lead with Passion and Expertise: Every piece of copy should reflect a genuine enthusiasm for modern design. Share the stories behind the designers and the craftsmanship of the furniture to educate and engage your audience.
• •Emphasize Authenticity and Quality: Consistently use keywords like "authentic," "original design," "genuine," and "craftsmanship" to reinforce your core value of not selling replicas. Highlight the quality of the materials and the reputation of the brands you carry.
• •Maintain a Sophisticated yet Welcoming Voice: Use clear, elegant language that appeals to a design-conscious audience, but avoid overly technical jargon. Always maintain an open and friendly tone that invites conversation and questions.
• •Showcase Sustainability: Regularly feature your eco-friendly products and the sustainable practices of your partner brands. This will resonate with environmentally conscious consumers and strengthen your brand's ethical positioning.
• •Be Visually Cohesive: Ensure that the tone of your copy is always matched by high-quality, professional photography that reflects your modern, clean aesthetic. The visual and written elements should work together to create a seamless and compelling brand story.

Social Perception

A Modern Space is perceived as a high-quality, trustworthy, and knowledgeable retailer of modern furniture in Ottawa. Customers see them as a local business with a strong passion for design, offering unique, stylish, non-mass-market pieces, valuing the quality of products and staff expertise. The brand is appreciated for bringing sought-after designer brands to the local market.

Copy Examples

• •Sink into the art of relaxation. Our new [Chair Name] isn't just a place to sit; it's a statement of timeless design and unparalleled comfort. Crafted from sustainable materials, it’s the perfect authentic piece to complete your modern living space. Explore the collection at our Centretown showroom.
• •Your home is a reflection of you. Don't settle for imitations. At A Modern Space, we believe in the power of authentic design to transform a house into a home. Discover our curated collection of modern furniture and lighting from iconic brands. Quality that lasts, style that endures. Visit us on Bank Street.
• •Illuminate Your World with Modern Design. From sculptural pendants to minimalist floor lamps, our lighting collection is curated to bring both function and beauty to your space. Shop now and discover the perfect light to make your home shine.
• •Style that feels good, inside and out. Our eco-friendly collection features stunning pieces crafted from recycled and reclaimed materials. Because beautiful design and a healthy planet should go hand in hand. #SustainableDesign #ModernFurniture #Ottawa
• •The heart of your home deserves a centerpiece that's both beautiful and built to last. The [Table Name] combines clean lines with the warmth of solid [Wood Type], creating a welcoming space for everything from family dinners to morning coffee. An authentic design, crafted for a lifetime of memories.