Brand Tone

Aspirational, Edgy, and Evocative

Brand Values

• •Creativity and Originality
• •Quality and Durability
• •Empowerment and Individuality
• •Modern Reinterpretation

Best Practices

• •Always connect the clothing back to the core concepts of mythology, stories, and creativity, using evocative and storytelling language.
• •Consistently use words like "bold," "authentic," and their synonyms (fierce, unique, individual, unapologetic) to reinforce the target audience's mindset.
• •Maintain an aspirational tone, framing the clothing not just as something to wear, but as a tool for self-expression and confidence.
• •Regularly mention "in-house design," "meticulous craftsmanship," "premium fabrics," and "never mass-produced" to justify the premium price point and build trust.
• •Replicate the brand's style of using short, impactful sentences for a confident and easily digestible message.

Social Perception

The brand is perceived as a premium, designer label focused on a niche audience, projecting a confident and trustworthy image.

Copy Examples

• •Mythology, reimagined. Modernity, redefined. The Heartthorn Corset Set isn't just an outfit; it's a statement. Crafted for the woman who writes her own stories. #AmodaByEshaBhatia #BoldAndBeautiful #ContemporaryMyth
• •Where Every Stitch Tells a Story. Discover our new collection of signature prints. Designed in-house, for the boldly authentic.
• •Forget fitting in. AMODA is for the woman born to stand out. Our latest drop is a tribute to fierce spirits and untold legends, woven into fabrics that last. Explore the collection and find the piece that speaks your language. Be bold. Be you.
• •Your search for edgy, contemporary Indianwear ends here. AMODA by Esha Bhatia offers meticulously crafted pieces that blend timeless tales with modern silhouettes. Shop now for a style that’s authentically yours.
• •Embrace your untamed edge. The Wildthorn Dress features our exclusive, handcrafted print on a silhouette designed to move with you. It’s more than a dress—it's armor for the modern goddess. With its intricate detailing and lasting quality, this is a piece you'll treasure forever.