Brand Tone

Energetic and Trendy, Confidently Stylish, Approachable and Friendly, Direct and Inspirational

Brand Values

• •Fashion-Forwardness: Staying current with and providing the latest trends in women's fashion is a core principle.
• •Feminine Style: Celebrating and enhancing feminine style through diverse clothing options.
• •Quality within Reach: Offering contemporary, stylish clothing that appears to aim for a balance of trendiness and accessible quality.
• •Customer Connection: Actively engaging with the audience on social media to build a community and respond to customer needs.
• •Variety and Newness: Consistently updating collections to offer fresh choices and maintain customer interest.

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation marks (sparingly but effectively), and emojis that align with a vibrant, energetic feel. Show genuine excitement for new collections and styles.
• •Stay Visually Connected: Ensure copy complements the fashion-forward and stylish imagery. Use descriptive words that evoke the look and feel of the garments (e.g., "silky," "bold," "chic," "effortless").
• •Be Approachable and Inclusive: Write as if you're talking to a stylish friend. Use "you" and "your" to make it personal. Respond to comments and messages with a consistently friendly and helpful tone.
• •Inspire with Confidence: Position the clothing not just as items to wear, but as pieces that empower and boost confidence. Focus on how the fashion makes the wearer feel.
• •Clear Calls to Action: While being inspirational, always guide the customer on what to do next (e.g., "Shop Now," "Discover the Collection," "Visit Us In-Store," "Link in Bio"). Make it easy and exciting to engage further.

Social Perception

Popular Hungarian Fashion Label, Go-To for Trendy Apparel, Youthful and Modern Appeal, Positive Online Engagement

Copy Examples

• •Instagram Post (New Dress Collection): Step into your spotlight! ✨ Our stunning new dress collection has just landed, filled with head-turning styles and the freshest trends. Ready to find your new favourite? 😉 Shop now via link in bio! #AmnesiaFashion #NewCollection #DressToImpress #SzegedStyle #MustHaveDress
• •Facebook Ad (Seasonal Sale): 🎉 SALE ALERT! 🎉 Refresh your wardrobe with irresistible deals on Amnesia favourites! From chic tops to perfect-fit jeans, your next obsession is waiting. 😉 Don't miss out – shop the sale online at dressert.hu or visit us at Árkád Szeged! #AmnesiaSale #FashionDeals #StyleSteals #SzegedShopping #TreatYourself
• •Website Banner (Homepage): Hello, Gorgeous! 👋 Discover the latest Amnesia collection – where style meets confidence. New arrivals weekly. Shop your signature look today!
• •Email Subject Line (New Arrivals): ✨ Fresh Drops! Your Wardrobe Update Starts Now | Amnesia Szeged
• •Instagram Story (Interactive Poll): (Image: Two different stylish tops) Weekend vibes loading... Which Amnesia top is SO you? 😍 Left or Right? VOTE NOW & find them online! #AmnesiaStyle #FashionFun #WeekendOutfit #OOTDInspo