Brand Tone

Elegant, sophisticated, and aspirational. The language is formal and descriptive, emphasizing quality fabrics and intricate craftsmanship, aiming to inspire luxury and timeless beauty.

Brand Values

• •Craftsmanship
• •Femininity and Grace
• •Heritage
• •Exclusivity

Best Practices

• •Use Evocative and Descriptive Language: Employ rich, sensory language that highlights the texture of fabrics, the detail of the craftsmanship, and the elegance of the design.
• •Maintain a Formal and Sophisticated Voice: Avoid overly casual language, slang, or emojis. Communication should always reflect the luxury positioning of the brand.
• •Focus on Storytelling: Frame collections and individual pieces within a narrative of elegance, heritage, or celebration to create an emotional connection with the audience.
• •Emphasize Exclusivity and Quality: Use phrases that convey a sense of luxury, such as "limited edition," "expertly crafted," and "heirloom pieces."
• •Ensure Visual and Textual Harmony: All copy should align with the brand's visual identity, which is clean, elegant, and aspirational. Captions and descriptions should enhance the imagery, not detract from it.

Social Perception

Prestigious and desirable luxury fashion house recognized for beautiful designs and quality, often recommended for timeless pieces, though with some noted concerns regarding customer service and sizing consistency.

Copy Examples

• •Introducing 'The Royal Affair' – a collection where timeless tradition meets contemporary elegance. Each piece is a symphony of intricate embroidery and luxurious fabrics, designed to make your most cherished moments unforgettable. Discover the art of bridal couture with Amna Arshad.
• •Celebrate the season in style with our latest luxury prêt collection. Vibrant hues, delicate embellishments, and flowing silhouettes come together to create looks that are both effortlessly chic and exquisitely detailed. Elevate your festive wardrobe.
• •The essence of sophistication. Our 'Nila' ensemble, with its intricate lacework and serene color palette, is a testament to understated elegance. A timeless addition to any discerning wardrobe.
• •From boardroom to evening soirée, our versatile luxury wear is designed for the modern woman who commands attention. Experience the perfect blend of power and grace with Amna Arshad's latest collection.
• •As a valued member of the Amna Arshad family, we invite you to an exclusive preview of our upcoming collection. Be the first to witness the masterful craftsmanship and innovative designs that promise to redefine elegance this season.