Brand Tone

Elegant, Passionate, and Intimate

Brand Values

• •Artisanal Craftsmanship
• •Beauty in the Everyday
• •Cultural Fusion
• •Exclusivity and Curation
• •Personal Connection

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of simply describing a product, start with the story or the feeling behind it. Use phrases like "Inspired by," "A celebration of," or "Designed to evoke." This reinforces the brand's story-driven value.
• •Use a Sensory and Emotive Vocabulary: Employ words that appeal to touch, sight, and emotion. Terms like "handcrafted," "artisanal," "vibrant," "serene," "timeless elegance," and "cozy embrace" align with the brand's premium, intimate tone.
• •Emphasize the Human Element: Regularly mention the "founders," "designers," and "artisans." This reminds the audience that the products are not mass-produced but are the result of personal passion and skill, justifying their premium positioning.
• •Maintain the Duality of "Italy-Dubai": Consistently weave the brand's unique geographical identity into the copy. This fusion is a key differentiator and adds a layer of worldly sophistication to the brand narrative (e.g., "Italian soul, Dubai spirit").
• •Adapt the Tone for the Platform, Not the Core Values: While the tone on TikTok can be more direct and educational than on Instagram, the core values of craftsmanship, beauty, and storytelling must remain consistent. On TikTok, this could mean "3 ways to create an elegant tablescape," which is practical but still rooted in the brand's aspirational identity.

Social Perception

Controlled and positive, yet limited in reach. Perceived as a high-end, artisanal, tasteful home decor provider, largely shaped by its own channels due to limited independent reviews. Existing customer feedback is highly positive.

Copy Examples

• •Where Italian Artistry Meets Your Table. Each plate in our new Terra Collection is more than just dinnerware; it's a canvas of handcrafted tradition. Designed with passion in our Dubai studio and brought to life by artisans in Italy, these pieces are made to turn every meal into a memory. Discover the story behind the design. #AmmodoConcept #FineLiving #ArtisanalHome
• •Don't Just Set a Table. Tell a Story. Explore our curated collections of handcrafted tableware and transform your home with pieces that blend timeless tradition and modern elegance.
• •The Art of a Beautiful Home. Your home is a reflection of your story. At Ammodo Concept, we curate limited-edition, handcrafted decor that brings a unique blend of Italian soul and Dubai sophistication to your space. From bespoke linens to statement dinnerware, discover pieces designed with passion. Shop our collection.
• •Sicilia Blue Linen Throw A Touch of Italian Summer. Wrap yourself in the elegance of the Mediterranean. Handcrafted from 100% genuine organic Italian linen, our Sicilia throw features intricate patterns inspired by classic ceramic tiles. It's not just a blanket; it's an invitation to embrace slower moments and everyday beauty. Lightweight, breathable, and impossibly soft, it s the perfect accent for your sofa or a cool summer evening outdoors.
• •From bland to beautiful in 15 seconds. Elevate your dinner tonight. It starts with one piece that tells a story. #TableScapes #HostWithTheMost #AmmodoConcept #HomeDecorInspo