Brand Tone

Knowledgeable, Passionate, Quality-Focused, Supportive, and Community-Oriented

Brand Values

• •Quality & Precision
• •Passion for Shooting & Reloading
• •Customer Enablement & Support
• •Self-Sufficiency
• •Integrity & Pride

Best Practices

• •Maintain a knowledgeable and passionate tone when discussing reloading and shooting.
• •Emphasize the quality and precision of Ammetron's brass processing.
• •Highlight how Ammetron supports and enables customers to enjoy reloading more easily.
• •Incorporate community-oriented language, emphasizing the family-owned nature and discounts for First Responders & Military.
• •Showcase the integrity and pride Ammetron takes in its products and services.

Social Perception

Ammetron is perceived as a highly reputable and trusted supplier of high-quality processed brass, known for its excellent customer service and commitment to the shooting and reloading community. Customers see Ammetron as a knowledgeable and supportive partner, enabling them to enjoy their hobby more fully.

Copy Examples

• •"Born out of a love for self-sufficiency and shooting, we provide the highest quality processed brass."
• •"Let us handle the grunt work so you can get back to the range sooner!"
• •"Every piece of brass is hand inspected to ensure the highest quality."
• •"We take pride in what we offer, ensuring precise tolerances for your peace of mind."
• •"Join the Ammetron family and experience the personal touch!"