Brand Tone

Family-oriented, practical, value-driven, and cheerful. It emphasizes affordability, good taste, and the joy of shared meals, using a playful and engaging style.

Brand Values

• •Family-Oriented
• •Practical and Helpful
• •Value-Driven
• •Quality within Reach (Affordability)
• •Taste and Enjoyment
• •Convenience
• •Budget-Friendly
• •Kid-Friendly

Best Practices

• •Maintain a family-oriented approach in all communications.
• •Highlight the affordability and 'Sulit Sarap' (delicious value) proposition.
• •Incorporate Filipino cultural nuances and references to resonate with the local audience.
• •Use visual content that depicts family moments and the joy of eating Bossing hotdogs.
• •Encourage user-generated content showcasing creative ways to enjoy Bossing products.

Social Perception

Bossing Hotdogs is perceived as a budget-friendly and tasty option, suitable for everyday meals and snacks, especially for families. It is known for its 'Sulit Sarap' (delicious value) and is a popular choice for packed lunches (baon).

Copy Examples

• •"Level Up Ang Baon with Bossing Cheesedogs! #BossingAngBaonKo #CheesySarap"
• •"Sarap na Babalik-balikan! (A taste you'll keep coming back to!)"
• •"Bossing Hotdogs: Sulit Sarap for the whole family!"
• •"Make everyday moments special with Bossing MOMents. Affordable and delicious!"
• •"Quick, easy, and tasty recipes with Bossing Hotdogs – perfect for busy parents!"