Brand Tone

Innovative, Empowering, Sophisticated, Accessible, Results-Oriented

Brand Values

• •Innovation
• •Quality & Efficacy
• •User-Experience
• •Empowerment & Inclusivity
• •Science-Driven

Best Practices

• •Focus on tangible results and benefits, such as wrinkle reduction and skin tightening.
• •Highlight the science-backed approach and innovative technology behind the products.
• •Emphasize user-friendly design and accessibility for at-home use.
• •Incorporate empowering and confident language to resonate with the target audience.
• •Maintain a sophisticated and premium tone while remaining approachable and reassuring.

Social Perception

AMIRO is perceived as an innovative and leading beauty device brand that offers science-backed, effective, and user-friendly skincare solutions. They are seen as empowering and inclusive, with a growing global recognition.

Copy Examples

• •Experience the future of skincare with AMIRO's cutting-edge technology. Achieve visible results from the comfort of your home.
• •Empower your skin with AMIRO. Our science-backed solutions deliver confidence and radiance at any age.
• •AMIRO: Gorgeously designed devices that bring professional-level skincare to your fingertips. Simple, safe, and effective.
• •Unlock your skin's potential with AMIRO. Revitalize beauty through science and discover a more confident you.
• •Join the #AmiroInspire movement and embrace inclusive beauty. AMIRO is committed to empowering individuals through innovation and quality.