Brand Tone

Tech-Forward and Innovative, Professional and Efficacy-Focused, Empowering and Confident, Accessible and User-Friendly, Caring and Community-Oriented

Brand Values

• •Innovation and Technology
• •Efficacy and Results-Driven
• •Quality and Safety
• •Accessibility
• •Empowerment and Inclusivity
• •Customer-Centricity

Best Practices

• •Lead with Science, Support with Emotion
• •Use Clear and Benefit-Oriented Language
• •Maintain a Tone of Empowering Expertise
• •Emphasize Simplicity and Convenience
• •Foster Community and Inclusivity

Social Perception

Positive, High-Tech and Premium, Growing International Presence, Mixed/Negative

Copy Examples

• •Unlock Your Skin's Future: Science-Backed Rejuvenation, At Home. Tired of fine lines and dull skin? AMIRO’s R3 Turbo harnesses advanced RF technology and LED therapy to visibly lift, firm, and revitalize your complexion. Experience clinically proven results and rediscover your most confident glow.
• •Effortless Radiance in Minutes. Integrate AMIRO’s L1 LED Light Therapy Mask into your daily ritual. Just 10 minutes to target acne, boost collagen, and achieve a noticeably clearer, healthier-looking skin. Beauty, simplified by science.
• •Invest in Your Skin. Invest in You. AMIRO devices bring professional-grade skincare technology to the comfort of your home. Safe, effective, and designed for real results. It's not just a device; it's your partner in timeless beauty.
• •See the AMIRO Difference: Precision Anti-Aging. Our innovative stamping technology in the S1 device delivers concentrated energy deep into the skin, promoting collagen production by over 90% in just 7 days. Experience targeted anti-aging like never before.
• •Beauty Without Barriers. Confidence Redefined. At AMIRO, we believe everyone deserves to feel beautiful. Our user-friendly, effective skincare solutions are designed to empower you at every age and stage. Join the AMIRO community and embrace your unique radiance.