Brand Tone

Elegant and Empowering. The language is sophisticated, respectful, and aspirational, consistently using words like 'stunning,' 'luxury,' 'elegance,' 'quality,' and 'empower.' The voice is polished, reassuring, and focuses on high quality and aesthetic appeal.

Brand Values

• •Elegance
• •Quality
• •Modesty
• •Family
• •Customer Empowerment & Service

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that lists key tone words (e.g., 'Elegant,' 'Empowering,' 'Graceful,' 'Polished') and provides examples of what to say and what to avoid to ensure all team members communicate consistently.
• •Use Storytelling in Descriptions: Instead of just listing features, tell a small story about the product. Describe how the garment feels, the occasion it’s perfect for, and the emotion it evokes. This deepens the connection with the customer.
• •Maintain a Consistent Visual Identity: Ensure that all photography and videography on the website and social media reflect the brand's values of elegance and quality. Use consistent lighting, backgrounds, and editing styles.
• •Engage with the Community Gracefully: Respond to all comments and inquiries on social media using the established brand tone. Address positive feedback with gratitude and handle any criticism with professionalism and a helpful attitude.
• •Prioritize Quality in All Communications: From website copy to email newsletters, ensure all text is well-written, free of errors, and reflects the same level of quality and care as the products themselves. This reinforces the brand's premium positioning.

Social Perception

Limited and somewhat polarized. Positive feedback from direct customers highlights high-quality products and outstanding service. However, an external analysis tool (Scamdoc) shows a low trust score, potentially causing hesitation. There's a general lack of widespread online discussion, making perception reliant on internal marketing and limited reviews.

Copy Examples

• •Elegance is a gift to be shared. Introducing the Barin Rose Gold Abaya, now available in our Mom & Daughter collection. Crafted with care and designed for creating beautiful memories together. #AmirisFamily #ModestFashion #MomAndDaughter
• •Timeless Elegance, Modern Modesty. Discover our exclusive collection of luxury abayas and occasion wear, thoughtfully sourced from Dubai to empower and inspire.
• •One abaya, endless elegance. ✨ Which style is your favorite? Let us know! #AbayaStyle #ModestWear #HijabFashion #Amiris
• •Subject: A Touch of Luxury for Your Wardrobe. Body: Dear [Customer Name], at AMIRIS, we believe that quality and elegance should be part of every day. For a limited time, enjoy 15% off our curated collection of Occasion Dresses and find the perfect piece that makes you feel empowered and beautiful. Shop now and embrace your style.
• •Indulge in pure sophistication with our Velvet Elegant Open Caftan. The rich, plush velvet drapes beautifully for a flattering silhouette, while the intricate detailing offers a subtle touch of glamour. Perfectly tailored to be both modest and breathtaking, this piece is an investment in timeless style.