Brand Tone

artistic, innovative, and aspirational

Brand Values

• •Innovation and Artistry
• •Quality and Craftsmanship
• •Customer Empowerment
• •Cultural Fusion
• •Sustainability and Ethical Practices
• •Market Leadership

Best Practices

• •Emphasize Artistic Innovation: Consistently use language that evokes creativity, artistry, and forward-thinking design in all brand communications.
• •Highlight Quality and Detail: Regularly mention the high-quality materials, craftsmanship, and attention to detail that go into each garment.
• •Empower the Customer: Craft messages that make customers feel confident, unique, and expressive, aligning with the "Amirá Woman" and "Amirá Man" personas.
• •Celebrate Cultural Fusion: Weave in the brand's inspiration from both traditional and modern aesthetics, showcasing its unique position in the market.
• •Communicate Values: Transparently share the brand's commitment to sustainability and ethical practices to build trust and resonate with conscious consumers.

Social Perception

AMIRÁ appears to have generated a positive buzz, particularly among Gen Z and social media lifestyle influencers in Bangladesh, for its futuristic fashion blended with traditional elements. They are perceived as a brand that focuses on creating silhouettes and styles that enhance the customer's body type and skin tone. The brand is also recognized for its commitment to quality and for bringing innovation to the prêt wear market in Bangladesh. Customers are encouraged to feel proud and extraordinary when wearing Amirá outfits. The brand aims to create a positive perception of locally made clothing in Bangladesh. They have also introduced a loyalty program to engage and retain customers.

Copy Examples

• •Unleash your inner icon. AMIRÁ: Where tradition meets tomorrow's trends. Discover avant-garde designs that celebrate your unique story.
• •More than just clothing, it's wearable art. Experience the meticulous craftsmanship and vibrant, hand-drawn prints of AMIRÁ's latest collection. Feel extraordinary, every day.
• •Redefine your style. AMIRÁ blends Eastern charm with Western sophistication to create looks that are uniquely you. Lead the trend, don't just follow it.
• •Dress the way you want to be addressed. The AMIRÁ Man collection: Sophistication, strength, and a statement of success. Make an exceptional first impression.
• •Fashion with a future. AMIRÁ is committed to sustainable practices and ethical production, because looking good should also feel good. Wear the change.