Brand Tone

Professional, Serene, and Expert

Brand Values

• •Holistic Wellness
• •Quality and Safety
• •Exclusivity and Privacy
• •Expertise and Professionalism
• •Natural and Organic Focus

Best Practices

• •Maintain a Serene and Professional Vocabulary: Consistently use words like "balance," "restore," "sanctuary," "wellness," "holistic," and "therapeutic." Avoid overly casual language, slang, or aggressive sales tactics.
• •Educate, Don't Just Sell: Frame your copy around educating the client. Explain the why behind the treatments—the benefits of CBD, the importance of relaxation, the expertise of the staff. This builds trust and positions the brand as an authority.
• •Emphasize Exclusivity and Privacy: Use phrases like "private salon," "your personal escape," "by reservation only," and "a sanctuary for women" to reinforce the brand's intimate and secure environment.
• •Focus on Tangible and Emotional Benefits: Connect treatments to both physical results (e.g., "visibly lifted skin," "release deep muscle knots") and emotional outcomes (e.g., "a feeling of profound calm," "a clear and focused mind"). Customer reviews are a great source for this language.
• •Be Clear and Reassuring about CBD: Always be transparent about the quality of the CBD used (THC-free, organic, lab-tested). Proactively answer potential questions about its legality and effects to build confidence and overcome any hesitation from new clients.

Social Perception

Overwhelmingly positive, perceived as a high-end, effective, and deeply relaxing sanctuary worth the price, with consistent praise for its atmosphere, therapist technique and efficacy, the profound relaxation achieved, and excellent customer service.

Copy Examples

• •Escape the Noise. Reconnect with You. In the heart of Azabujuban, Amira CBD Spa offers a sanctuary for deep relaxation. Our expert therapists use pure, organic CBD to dissolve tension, calm the mind, and restore your natural balance. Schedule your escape today.
• •Your Daily Ritual for Inner and Outer Glow. The Amira Face & Body Oil is more than skincare; it's a wellness ritual. Formulated with 600mg of pure, domestic CBD and a blend of organic botanical oils, it rebuilds the skin's barrier and soothes the stresses of modern life. Support your body's largest organ and find your calm.
• •The Science of Serenity: How CBD Elevates Your Spa Experience. Ever wonder why CBD is transforming the wellness landscape? At Amira, we harness its natural power to deepen relaxation, reduce inflammation, and promote restful sleep. Unlike THC, our certified CBD is non-psychoactive and completely legal in Japan, offering pure therapeutic benefits for a balanced mind and body. Discover the difference with a treatment tailored to you.
• •Radiate Serenity On Your Special Day. Prepare for your wedding with a journey of ultimate pampering. Our bridal spa packages are designed to ensure you look and feel luminous from the inside out. Combining our signature CBD facials with relaxing body treatments, we’ll help you unwind from planning and reveal your most radiant self.
• •Your Sanctuary Awaits. Thank you for booking your experience at Amira CBD Spa. We are preparing for your arrival and look forward to welcoming you. Please take this time for yourself to disconnect and recharge. Your journey to tranquility in Azabujuban is about to begin.