Brand Tone

Knowledgeable, Sophisticated, Conscious, and Reassuring

Brand Values

• •Efficacy & Performance
• •Natural Ingredients & Bio-Compatibility
• •Science & Innovation
• •Safety & Cleanliness (Purity)
• •Sustainability & Ethical Responsibility
• •Transparency & Education
• •Holistic Well-being & Mindful Self-Care
• •Adaptability & Personalization
• •Inclusivity

Best Practices

• •Educate with Empathy: Frame content around educating the audience about skin science, ingredient benefits, and the 'why' behind each product, using an approachable, supportive, and understanding tone. Avoid overly technical jargon without clear explanations.
• •Emphasize the 'Conscious Choice': Consistently weave in the brand's commitment to natural, ethical, and sustainable practices. Show, don't just tell—provide concrete examples like recyclable packaging or specific sourcing stories.
• •Maintain Sophistication through Clarity: Use precise and elegant language that reflects the quality and scientific backing of the products. Ensure clarity in explaining complex concepts to make them accessible yet maintain an air of expertise.
• •Foster a Reassuring Dialogue: In all communications, especially customer service and social media interactions, be responsive, helpful, and reassuring. Address concerns with calmness and provide solutions that empower the customer.
• •Create a Comprehensive Brand Voice Guide: Document AMINU's specific tone (e.g., Knowledgeable, Caring, Conscious, Empowering, Balanced), core values, key messaging pillars, preferred vocabulary (e.g., 'bio-conscious,' 'SkinNOW'), and a 'do-not-use' list of words to ensure consistency across all channels and content creators.

Social Perception

Trusted & Effective, High Quality & Luxurious, Conscious & Ethical, Knowledgeable Resource, Innovative, Customer-Centric

Copy Examples

• •Headline: Unlock Your Skin's True Potential. Naturally. Body: Discover AMINU®. We blend potent botanicals with advanced bio-technology to create conscious skincare that adapts to your unique needs. Experience visible results and embrace a radiant, healthy glow. Because your skin deserves intelligent, gentle care.
• •Headline: More Than Clean. It's Conscious Efficacy. Body: At AMINU®, 'clean' is just the beginning. Our formulas are meticulously crafted—free from over 1,350 questionable ingredients—to deliver high-performance results. We ethically source the finest natural actives, ensuring every drop nourishes your skin and respects our planet.
• •Headline: Your Skin Story is Ever-Changing. So Is Our Care. Body: Introducing AMINU® SkinNOW Solutions. Life is dynamic, and so is your skin. Our intelligent formulations respond to its daily moods and seasonal shifts, providing precisely what it needs, right when it needs it. Restore balance, enhance radiance, and love the skin you're in.
• •Headline: The Science of Nature, The Art of Healthy Skin. Body: AMINU® unites the wisdom of nature with cutting-edge dermatological science. Co-created by cosmetologists, our products offer pro-grade efficacy with a gentle touch, promoting long-term skin health and a truly holistic sense of well-being.
• •Headline: Invest in Your Radiance. Mindfully. Body: Your skincare ritual is a moment of self-love. AMINU® elevates this experience with luxurious textures and efficacious, plant-powered formulas that deliver not just beautiful skin, but a profound connection to mindful self-care. Begin your journey to luminous, healthy skin today.