Brand Tone

Informative & Educational, Supportive & Encouraging, Trustworthy & Scientific (Simplified), Passionate & Personal, Direct & Honest

Brand Values

• •Health & Wellbeing
• •Quality & Purity
• •Efficacy & Results
• •Simplicity & Accessibility
• •Natural Solutions
• •Customer-Centricity

Best Practices

• •Focus on "Essential" and "Effective": Consistently highlight the fundamental nature of the amino acids and their high bioavailability/effectiveness (e.g., "99% utilized," "perfect ratio").
• •Educate Gently: Provide clear, concise explanations of what essential amino acids are and why they matter, avoiding overly technical jargon. Frame it as empowering the customer with knowledge.
• •Use Supportive & Empathetic Language: Acknowledge common health goals and struggles (fatigue, recovery, healthy aging) and position Amino Primo as a helpful solution. Use words like "support," "boost," "vitality," "thrive."
• •Maintain Transparency and Honesty: Emphasize purity, the absence of unnecessary additives, and the simplicity of the ingredients, reinforcing trustworthiness.
• •Incorporate the Founders' Passion (where appropriate): Briefly referencing the personal story and commitment of Ildiko and Zsolt can add authenticity and a human touch, differentiating the brand.

Social Perception

Positive (among users/retailers), Niche & Health-Focused, Hungarian Roots, UK Expansion, Reliable & Science-Backed (as presented by the brand)

Copy Examples

• •Headline: Unlock Your Body's Potential. 99% Utilized Essential Aminos. Body: Feeling tired or struggling to recover? Amino Primo provides the 8 essential amino acids your body needs, in the perfect ratio for almost complete absorption. Pure, effective, and designed to help you thrive. No fillers, just results.
• •Headline: Simplify Your Wellness. The Power of Pure Amino Acids. Body: Stop guessing what your body needs. Amino Primo delivers a precise blend of essential amino acids that work. Boost energy, support muscle health, and feel your best, effortlessly. Quality you can trust, from people who care.
• •Headline: Age Stronger, Live Fuller. Essential Support with Amino Primo. Body: Don't let age define your energy. Combat muscle loss and fatigue with Amino Primo's highly absorbable essential amino acids. Rekindle your vitality and enjoy every moment with the foundational support your body craves.
• •Headline: From Our Health Journey to Yours. Meet Amino Primo. Body: We're Ildiko and Zsolt, and like you, we believe in living life to the fullest. That's why we created Amino Primo – pure, effective amino acids to make wellness easy and accessible. Join us in feeling strong, energized, and ready for anything.
• •Headline: Not Just Another Supplement. It's Essential Fuel. Body: Your body is constantly building and repairing. Give it the best building blocks. Amino Primo's essential amino acid formula offers 99% utilization, meaning more power for your cells and less waste. Experience the Amino Primo difference.