Brand Tone

Friendly and Caring, Enthusiastic and Playful, Trustworthy and Quality-Conscious, Personalized and Attentive

Brand Values

• •Pet Happiness and Well-being
• •Quality and Safety
• •Individualization/Personalization
• •Surprise and Delight
• •Community/Love for Animals
• •Transparency (Potentially)

Best Practices

• •Always Prioritize the Pet's Perspective (Indirectly): Write as if you truly understand and care about what makes a dog happy and healthy. Use language that evokes joy, comfort, and excitement from a dog's (and owner's) point of view.
• •Maintain a Warm and Empathetic Voice: Use friendly, approachable language. Words like 'furry friend,' 'beloved pup,' 'happy barks,' and expressions of love ('❤️') reinforce the caring nature of the brand.
• •Highlight Quality and Health Benefits Clearly but Gently: When talking about snacks and toys, emphasize their benefits (e.g., 'grain-free,' 'safe,' 'durable') without being overly clinical. The focus should remain on the positive experience for the dog.
• •Emphasize Personalization and Individual Care: Consistently remind customers that the boxes are tailored to their dog's specific needs. This shows attentiveness and reinforces the value proposition.
• •Infuse Playfulness and Enthusiasm: Use lively verbs and positive adjectives to convey the excitement of a surprise box. Keep the tone upbeat and optimistic, reflecting the joy the products aim to bring.

Social Perception

Positive for Gifting and Pampering Pets, Appreciation for Customization, Engaged Community (on TikTok), Influencer Endorsement, Current Sentiment - Uncertainty/Sadness due to Closing

Copy Examples

• •Headline: Spoil Your Furry Best Friend, The Amigu Way! Body: Imagine your pup's tail-wagging joy with a monthly box packed with exciting toys and delicious, healthy treats, all chosen just for them! At Amigu, we speak 'dog.' Tell us about your unique friend, and we'll curate a surprise that's all tail-wags and happy barks. Because every dog deserves an Amigu. ❤️
• •Headline: Picky Eater? Sensitive Tummy? No Problem for Amigu! Body: Stop the guesswork and treat your dog to snacks they'll love AND that love them back! Our Amigu boxes feature premium, grain-free, monoprotein goodies. Plus, tell us all about your pup's allergies and preferences, and we’ll build their perfect surprise. Quality you can trust, joy you can see!
• •Headline: Unbox Pure Pawsitivity Every Month! Body: More than just a box – it's a monthly dose of adventure for your dog! From super-fun toys that spark their curiosity to tasty chews that keep them happily occupied, the Amigu Box is a new discovery with every delivery. Ready for zoomies around the living room?
• •Headline: Crafted with Love in Berlin, For Your Beloved Amigu. Body: We're dog parents too! That's why every Amigu Box is thoughtfully assembled in Berlin, filled only with products we'd give our own furry family. High-quality, safe, and bursting with fun – because your dog’s happiness is our top priority. Plus, every box gives back to pups in need!
• •Headline: The Easiest Way to a Happier Pup? An Amigu Box! Body: Just 3 minutes to tell us about your dog, and we’ll do the rest! Get ready for a perfectly tailored box of toys, snacks, and joy delivered straight to your door. It's the monthly surprise that says 'I love you' in the most playful way.