Brand Tone

Friendly, Approachable, and Enthusiastic

Brand Values

• •Animal Welfare
• •Quality and Trust
• •Customer-Centricity
• •Community
• •Accessibility

Best Practices

• •Create a "Voice Chart": Develop an internal document that defines the brand's personality. List adjectives that describe the tone (e.g., "Friendly, Caring, Playful, Helpful") and those that don't ("Corporate, Overly-Technical, Arrogant"). Provide "say this, not that" examples.
• •Focus on "You" and "Your Pet": Center the narrative on the customer and their pet, not just the company. Use phrases like "Everything your furry friend needs" or "You'll love seeing them happy" to make the communication personal and relatable.
• •Embrace Pet-Lover Language: Use affectionate and common terms that pet owners use, such as "peludos" (furry ones), "patitas" (paws), "mejor amigo" (best friend), and "miembros de la familia" (family members). This builds an immediate connection.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the friendly and colorful visual branding on the website and Instagram is matched by equally warm and positive language across all platforms, from product descriptions to customer service responses.
• •Encourage and Feature User-Generated Content (UGC): Actively asking for and sharing photos and videos from customers reinforces the community value. It shows that the brand celebrates its customers and their pets, which is the most authentic way to project a friendly and approachable image.

Social Perception

The brand is perceived as a specialized, caring, and reliable provider for pet needs. The clean, colorful branding and active social media presence project a modern and trustworthy image. The lack of visible negative feedback or complaints is a positive indicator, suggesting a generally satisfied customer base.

Copy Examples

• •Turn any day into the best day ever! 🎾 Our new indestructible toys have just landed, and your furry friend's tail won't stop wagging. Built for serious fun and endless play. Tap the link in our bio to unleash the joy! #AmigosPeludos #JuguetesParaPerros #FelicidadPerruna
• •A new furry friend at home? Congratulations! We've got everything you need to make them feel welcome, happy, and healthy from day one. From nutritious food to the coziest beds, find it all at Amigos Peludos. We deliver love to your door, anywhere in Colombia. #PrimerMascota #TodoParaTuCachorro #BienvenidoACasa
• •5 Signs Your Cat Secretly Adores You (Yes, Even When They Act Grumpy) - Is your cat a master of mystery? Do you ever wonder what’s going on behind those cool, contemplative eyes? Don't worry, you're not alone! At Amigos Peludos, we know that feline love can be subtle. Here are 5 proven signs that your kitty is your biggest fan, even if they don't always show it.
• •The choice is clear! 😉 Give your best friend the flavor and nutrition they deserve. What would your pet choose? #PetFoodChallenge #AmigosPeludos #MascotasTikTok #SoloLoMejor
• •✨ Spoil Your Furry Friend & Save! ✨ This week only! Get 15% off all snacks and treats. Because they deserve a little extra love. Open up to find delicious deals for your best friend at Amigos Peludos!