Brand Tone

Whimsical, Personal, and Passionate

Brand Values

• •Cultural Celebration
• •Artistic Authenticity
• •Promotion of Creativity and Mindfulness
• •Quality Craftsmanship
• •Community Connection

Best Practices

• •Write from the Artist's Perspective: Always use "I" and "my" to maintain the personal connection. Share behind-the-scenes stories about what inspired a particular illustration. This reinforces that customers are buying from an artist, not a corporation.
• •Embrace Whimsical and Evocative Language: Use descriptive words that match the art style—"charming," "mischievous," "sunny," "cozy." Infuse the copy with personality using friendly emojis (✨, 🎨, 💛, 💌) where appropriate.
• •Tell the Story Behind the Product: Go beyond product features. Explain the cultural habit or the specific animal that inspired a coloring page. This enriches the customer's experience and deepens their appreciation for the product.
• •Focus on the Feeling, Not Just the Function: Highlight the emotional benefits of the products. Frame coloring not just as an activity, but as an "escape," a "mini-vacation for your mind," or a "moment of creative magic."
• •Engage Your Community Directly: In social media captions, ask open-ended questions ("Which of these new postcards is your favorite?", "What are you coloring this weekend?"). This invites interaction and makes the audience feel like they are part of the brand's story.

Social Perception

Overwhelmingly positive; perceived as high-quality, charming, and unique in the coloring book market, with strong appreciation for the artist's style and niche appeal.

Copy Examples

• •✨ Say hello to our newest little friends! I've been quietly working on this sticker sheet inspired by the vibrant market days in the Canaries. Each character was such a joy to draw. I hope they add a splash of island sunshine to your journals and laptops! Available now in the shop. 💛
• •💌 A little story from my sketchbook...
• •Can't wait for the postman? I totally get it! The 'Autumn Amigos Canarios' digital set lets you start coloring right away. These four pages are filled with cozy scenes inspired by the changing seasons on the islands. Just download, print, and let the creative magic begin!
• •Escape to a world of charming animals and sunny island habits. ☀️ The 'Amigos Canarios' coloring book is my love letter to the Canary Islands, designed for cozy afternoons and creative relaxation. Tap 'Shop Now' to start your coloring journey with me!
• •Color your holidays with Canary charm! ✨ Enjoy free international shipping on all orders over $50. It’s my way of saying thank you for your incredible support this year!