Brand Tone

Nurturing & Calming, Artisanal & Handcrafted, Quality-focused & Trustworthy, Friendly & Customer-centric, Aspirational & Positive

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Well-being & Mindfulness
• •Natural & Eco-Friendly
• •Uniqueness & Artistry
• •Handmade & Personal Touch

Best Practices

• •Emphasize \"Handcrafted\" and \"Small Batch\"
• •Focus on \"Calm,\" \"Peace,\" and \"Well-being\"
• •Highlight Natural and Quality Ingredients
• •Maintain a Warm and Personal Voice
• •Showcase Customer Love and Positive Intentions

Social Perception

Positive Customer Feedback, Giftable & Special, High Quality & Artisanal, Trustworthy & Reliable, Associated with Calm and Coziness

Copy Examples

• •Create Your Calm: Hand-Poured Soy Candles by Amida. Indulge in the gentle flicker and soothing aromas of Amida Candle Co. Each candle is lovingly handcrafted in small batches, using only the finest natural soy wax and plant-based ingredients. Bring peace to your space.
• •More Than a Candle, It's a Moment. Discover the soul-driven difference of Amida Candle Co. Our unique, eco-friendly candles are designed to create meaningful moments and fill your home with tranquility. Hand-poured with care in Texas.
• •The Perfect Gift of Handcrafted Serenity. Looking for a thoughtful gift? Amida candles are beautifully designed and made with love, offering a unique way to show you care. Give the gift of calm.
• •Manifest Your Best with Amida Candle Co. Light up your intentions. Our \"Manifest That Sh*t\" candle and other unique scents are crafted to inspire and uplift. Made with high-quality, natural ingredients for a clean, beautiful burn.
• •Quality You Can Trust, Scents You'll Adore. At Amida Candle Co., your satisfaction is our priority. Experience the difference of our healthy, small-batch soy candles, made with premium, plant-based ingredients. Beautifully fragrant, naturally.