Brand Tone

Futuristic & Retro-Nostalgic, Innovative & Daring, Enthusiast-Focused & Appreciative, Confident & Bold, Slightly Technical but Accessible

Brand Values

• •Innovation & Creativity
• •Heritage & Legacy
• •Bold Design & Non-Conformity
• •Quality Craftsmanship (in revival)
• •Exclusivity & Community

Best Practices

• •Embrace "Retro-Futurism": Consistently blend language that evokes both the 1970s (e.g., "groovy," "Space Age," "iconic era") and the future (e.g., "visionary," "pioneering," "next-level"). This juxtaposition is central to AMIDA's identity.
• •Highlight Uniqueness & Daring: Use strong, confident verbs and adjectives that emphasize the Digitrend's unconventional design and the brand's courage to be different (e.g., "defy," "disrupt," "bold," "unmistakable," "audacious").
• •Tell the Story of Revival: Weave in the narrative of the brand's heritage – its 1976 origins and its 2024 comeback. This adds depth and authenticity, appealing to collectors and enthusiasts.
• •Focus on the Experience, Not Just Specs: While mentioning key features like the jumping hour and prism display is important, frame them in terms of the unique visual and wearing experience they offer (e.g., "a new way of seeing time," "a glance into the future on your wrist").
• •Maintain an Enthusiast's Voice: Speak the language of watch lovers. Acknowledge the design's cult status and its place in horological history. Use terms that resonate with those who appreciate craftsmanship, design innovation, and a story behind their timepiece.

Social Perception

Cool & Unique, Nostalgic & Collectible, Design-Forward, Niche Appeal, Revival Well-Received, Priced as a Considered Purchase

Copy Examples

• •Headline: AMIDA Digitrend: The Future, Rewound. Body: Born in '76. Reborn for Now. Experience the icon that dared to tell time differently. A mechanical heart, a futuristic soul. Are you ready to shift your perspective?
• •Headline: Don't Just Wear a Watch. Wear a Statement. Body: The AMIDA Digitrend isn't for blending in. It's for those who carve their own path, inspired by an era of bold design and limitless imagination. The 70s are calling – and they sound like the future.
• •Headline: Time Through a New Angle. Body: Forget flat. The AMIDA Digitrend’s revolutionary prism display was engineered for drivers, designed for visionaries. See time come alive with our jumping hour masterpiece. It’s not just a watch, it’s a new way of seeing.
• •Headline: Heritage Meets Horizon. Body: From the audacious spirit of 1976 to the precision of today. The AMIDA Digitrend revives a legend with Swiss automatic movement, enhanced finishing, and the same iconic silhouette that broke the mold. This is history, reactivated.
• •Headline: Join the AMIDA Revolution. Again. Body: More than a timepiece, the Digitrend is a piece of history, a spark of rebellion. Secure your piece of the reborn icon and become part of a legacy that looks forward by looking back. The future is retro.