Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Service-Oriented, and Informative.

Brand Values

• •Love of Reading
• •Accessibility
• •Diversity (of selection)
• •Customer Satisfaction
• •Value/Affordability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (enthusiastic, approachable, service-oriented, informative) and values (love of reading, accessibility, diversity, customer satisfaction, value). Provide examples of "do's and don'ts" for writing copy.
• •Prioritize Reader-Centric Language: Focus on the reader's experience, desires, and how AmiBookstore can fulfill their literary needs. Use "you" and "your" frequently.
• •Infuse Passion for Books: Let the genuine love for reading shine through in descriptions, recommendations, and social media interactions. Use evocative language that appeals to fellow book lovers.
• •Maintain Clarity and Helpfulness: Ensure all copy, from product details to shipping information, is clear, concise, and easy to understand. Emphasize the support available to customers.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, Twitter, or email newsletters, the tone and core messaging should feel unified and instantly recognizable as AmiBookstore. Regularly review content across platforms to ensure alignment.

Social Perception

AmiBookstore aims to be perceived as a dedicated online bookseller passionate about connecting readers with books, providing a variety of books with the benefit of free worldwide shipping.

Copy Examples

• •Homepage Banner: "Dive into Your Next Adventure! Explore thousands of worlds, all with free worldwide shipping. Your story awaits at AmiBookstore."
• •Instagram Post (New Release): "Just landed! 🚀 Get your hands on the most anticipated release of the season. We're as excited as you are to explore this new tale. Order now and let the journey begin! #NewRelease #Bookworm #AmiBookstoreAdventures"
• •Email Subject Line (Promotion): "A Gift For Your Bookshelf (And Your Wallet!) 📚✨"
• •Product Description Snippet (Classic Novel): "Rediscover a timeless tale that continues to capture hearts. At AmiBookstore, we believe every reader deserves to experience this masterpiece. Add it to your collection today and enjoy our passion for pages, delivered to your door."
• •Twitter Post (Engaging Question): "What book character do you wish you could meet for coffee? ☕️ Share your picks! We're always looking for our next favorite read, just like you. #BookChat #AmiBookstoreCommunity #ReadingLife"