Brand Tone

empowering, supportive, and body-positive

Brand Values

• •Confidence
• •Comfort
• •Body Positivity & Inclusivity
• •Empowerment
• •Quality
• •Support

Best Practices

• •Always Lead with Empowerment: Frame every message around making the customer feel good about themselves. Focus on benefits like increased confidence, comfort, and self-assurance rather than just physical alteration.
• •Use Inclusive and Positive Language: Actively choose words that celebrate diversity in body shapes and sizes. Avoid language that could imply a "need" to fix or hide. Instead, use terms like "enhance," "support," "celebrate," and "embrace."
• •Incorporate Customer Voice (UGC & Testimonials): Regularly feature real customer stories, photos, and testimonials in your copy. This reinforces authenticity and the community aspect of the brand, speaking directly to the "relatable" and "supportive" values.
• •Maintain a Supportive and Understanding Tone, Especially for Sensitive Niches: When addressing post-surgery or post-partum customers, use empathetic and gentle language that acknowledges their specific needs and journey, positioning the brand as a caring partner.
• •Be Consistent Across All Platforms, Adapting to Nuances: While the core tone remains empowering and supportive, adapt the delivery for each platform. For instance, TikTok can be more informal and trend-driven, while website copy might be slightly more detailed and reassuring. Ensure the fundamental values shine through everywhere.

Social Perception

Positive & Empowering Community

Copy Examples

• •Headline: Embrace Your Curves, Unleash Your Confidence. Body: "At Amiah Rae, we believe every body is beautiful. Our shapewear is designed to celebrate your unique shape, offering the perfect blend of comfort and support so you can step out feeling unstoppable. #AmiahRaeConfidence"
• •Headline: Your Post-Partum Ally: Support Meets Style. Body: "Navigating new motherhood is a journey. Let Amiah Rae be part of your comfort crew. Our post-partum fajas provide gentle support where you need it most, helping you feel secure and confident as you embrace this new chapter. #AmiahRaeMotherhood"
• •Headline: Everyday Fabulous, Effortless Comfort. Body: "Who says shapewear is just for special occasions? Discover the Amiah Rae difference with our everyday collection – so comfortable, you'll forget it's there, but so effective, you'll love how you look and feel. #EverydayAmiahRae"
• •Headline: Feel Seen. Feel Beautiful. Feel You. Body: "Tired of shapewear that tries to hide you? Amiah Rae enhances, supports, and celebrates *you*. It’s not about changing who you are, it’s about amplifying your inner radiance. Show the world your confidence! #AmiahRaeEmpowered"
• •Headline: The Secret to Your Bridal Glow? Confidence. Body: "On your special day, shine from the inside out. Our bridal shapewear offers a seamless foundation, ensuring your gown fits flawlessly and you feel breathtakingly confident from 'I do' to the last dance. #AmiahRaeBridal"