Brand Tone

Aspirational yet Accessible, Personal and Passionate, Expert and Curated, Warm and Inviting, Modern and Natural

Brand Values

• •Quality
• •Originality & Individuality
• •Natural & Sustainable Living
• •Customer-Centricity & Personalized Service
• •Creating Soulful & Peaceful Homes
• •Cleanability

Best Practices

• •Emphasize Natural & Quality Materials: Consistently highlight the use of linen, solid wood, wool, stone, and other natural elements, linking them to quality, durability, and a connection to nature. Use descriptive adjectives that evoke texture and authenticity.
• •Balance Aspiration with Accessibility: While showcasing luxury and high-end design, always bring it back to the concepts of "livable," "laidback," "peaceful," and "functional" for everyday family life. Avoid overly formal or exclusive language.
• •Tell a Story & Inject Personality: Share the "why" behind products or design choices. Reference the founder's passion and the team's commitment to helping clients. Use a warm, approachable, and slightly personal voice, as if speaking directly to a valued client.
• •Focus on Individuality and Curation: Stress that designs are personalized and that product selections are carefully curated for their uniqueness and artisan quality. Use phrases like "celebrate your individual style," "artisan-made," and "one-of-a-kind."
• •Maintain a Consistent Aesthetic Vocabulary: Regularly use terms like "warm modern," "organic casual vibe," "soulful," and "peaceful" to reinforce the brand's distinct style and the feeling they aim to create in clients' homes.

Social Perception

Generally perceived as a source for stylish, high-quality, natural home furnishings and design expertise. Building a reputation for a distinct "warm modern" and "organic" style.

Copy Examples

• •Instagram Post Caption (Showcasing a living room with natural materials): Crafting spaces that breathe. ✨ At Amethyst Home, we believe luxury should be livable, and style should feel like home. This sun-drenched corner features our favorite raw linen sofa and a hand-knotted wool rug – timeless pieces designed to bring warmth, originality, and a touch of soulful calm to your everyday. Let us help you curate a home that tells your unique story. #AmethystHome #WarmModern #NaturalLiving #InteriorDesign #LivableLuxury
• •Website Banner Text (Homepage): Your Home, Reimagined. Discover curated, artisan-made furnishings and personalized design services that blend natural materials with warm modern style. Create a peaceful, soulful haven with Amethyst Home. [Shop a Look / Book a Design Consult]
• •Email Newsletter Snippet (Highlighting new arrivals): Fresh Finds for a Naturally Beautiful Home 🌿. This week, we're thrilled to introduce new artisan-crafted pieces that embody our core values: exceptional quality, unique originality, and the timeless appeal of natural materials. From hand-thrown ceramics to solid wood tables, discover items that will help you create a space that's not just stylish, but truly yours. Explore the collection and let us bring a little Amethyst peace into your home.
• •Facebook Ad Copy (Targeting homeowners interested in design services): Dreaming of a home that perfectly reflects your style and supports your family's life? Amethyst Home offers personalized interior design services, from single-room refreshes to full remodels. Our Omaha-based team specializes in creating warm, modern, and livable spaces using natural, high-quality furnishings. Let's make your vision a reality, with cleanability and originality at heart. Click to learn more about our design process! #OmahaDesign #MidwestLuxury #InteriorStyling #AmethystHomeDesign
• •Product Description (For a featured artisan rug): More than just a rug, it's a foundation for a soulful space. Hand-knotted by skilled artisans, this [Material, e.g., wool] rug brings unique character and organic texture to your floors. Its [describe pattern/color] design is versatile, fitting seamlessly into both modern and more traditional aesthetics. At Amethyst Home, we celebrate originality and quality that lasts – this piece is an investment in a home you'll love for years to come. #ArtisanMade #LuxuryRugs #NaturalHome #TimelessDesign