Brand Tone

Direct & Informative, Value-Oriented, No-Frills, Authoritative (by association)

Brand Values

• •Accessibility to Premium Gear
• •Quality and Performance
• •Value for Money
• •Authenticity

Best Practices

• •Be Clear and Direct: Always state the offer (discounts, access to premium brands) upfront. Avoid overly flowery or ambiguous language. The value proposition is key.
• •Emphasize Authenticity and Quality: Reassure customers they are getting genuine Arc'teryx, Salomon, and Wilson products, known for their high standards, even at outlet prices. Mention "past-season" if that's the case to set expectations correctly.
• •Maintain a Helpful and Informative Stance: Provide clear information about location, hours, and terms (e.g., "all sales final"). If engaging on social media, answer queries promptly and factually.
• •Use High-Quality Imagery (if applicable): While the tone is no-frills, product images (if used in ads or social media) should still reflect the premium nature of the brands, even if the context is an outlet.
• •Consistency Across Channels: Whether it's the website, an email reply, or any potential social media, the tone should remain consistent: value-driven, informative, and highlighting the benefit of accessing premium brands at a discount. Ensure the connection to Amer Sports and the official nature of the outlet is clear.

Social Perception

Positive (for the brands), Outlet Appeal, Specific to Amer Outlet (Melbourne), Potential Concerns (General Outlet Perception)

Copy Examples

• •Headline: Arc'teryx & Salomon: Premium Gear. Outlet Prices. Body: Gear up for your next adventure without breaking the bank. Visit Amer Outlet in Moorabbin for up to 50% off genuine Arc'teryx, Salomon, and Wilson products. High performance, lower prices. Call to Action: Find Us at Moorabbin Airport!
• •Headline: Unlock Outdoor Performance for Less. Body: Why pay full price? Amer Outlet is your official source for discounted Arc'teryx outerwear, Salomon trail runners, and Wilson sporting goods. Past-season collections, unbeatable value. Call to Action: Visit Us This Week – Limited Stock!
• •Headline: The Mountains Are Calling. Your Wallet Will Thank You. Body: Get equipped with the best. Amer Outlet offers authentic Arc'teryx, Salomon, and Wilson gear at up to 50% off. Don't compromise on quality, save on price. Call to Action: Get Directions to Amer Outlet.
• •Headline: Elite Brands. Exceptional Savings. Amer Outlet. Body: Experience the unmatched quality of Arc'teryx and Salomon. As an official Amer Sports outlet, we provide access to world-class outdoor and sporting equipment at prices you'll love. Call to Action: Explore Deals at 9 Chifley Drive, Moorabbin Airport.
• •Headline: Gear Up Smart: Arc'teryx & Salomon at Amer Outlet. Body: Your adventure budget just got bigger. Find genuine, high-performance apparel and footwear from Arc'teryx and Salomon at up to 50% off, exclusively at Amer Outlet, Moorabbin. Call to Action: Check Trading Hours & Visit.