Brand Tone

Passionate, Unique/Eclectic, Sustainable/Ethical, Individualistic/Expressive, Knowledgeable, Friendly/Approachable

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality over Quantity
• •Heritage & Storytelling
• •Inclusivity

Best Practices

• •Highlight what makes them "one-of-a-kind."
• •Champion Sustainability: Consistently thread the "slow fashion," "eco-friendly," and "mother earth loving" message through descriptions, posts, and articles.
• •Use Evocative & Descriptive Language: Words like "celestial," "grooves," "psychedelic," "treasure," "soul," and "magic" align with the brand's unique, eclectic, and passionate tone.
• •Use "I" and "my" where appropriate (especially in "Our Story" or blog-style content) to reinforce the one-woman, passion-driven nature of the business.
• •Reinforce that vintage is for everyone, regardless of style, and that it's about "being your own beautiful self."

Social Perception

Advocate for Slow Fashion, Provider of Unique Finds, Community Connection

Copy Examples

• •Wear your values.
• •#HeirloomVintage #SustainableStyle #TrueVintageLove
• •#AmermanisAttic #VintageForever
• •At Amermani's Attic, we believe fashion should be a celebration of individuality and a commitment to our Earth.
• •Amermani's attic is all about celebrating individuality and inclusivity